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European Journal of Marketing

Volume 43 Issue 5

Published: 2009 | Start Page: 577

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Articles

Articles
Article No: Article Information:
1793082 What makes a good article? Generating an insightful manuscript
Nick Lee, Gordon Greenley (pp. 577-582)
Keywords: Authorship, Communication, Research results
ArticleType: Viewpoint
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1793083 Relationship quality: a critical literature review and research agenda
Pinelopi Athanasopoulou (pp. 583-610)
Keywords: Customer retention, Relationship marketing, Research
ArticleType: Literature review
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1793084 Strategic branding of destinations: a framework
Melodena Stephens Balakrishnan (pp. 611-629)
Keywords: Brand image, Services marketing, Tourism, Travel
ArticleType: Conceptual paper
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1793085 Value creation in supply chain relationships: a critique of governance value analysis
Trond Hammervoll (pp. 630-639)
Keywords: Buyer-seller relationships, Marketing strategy, Supply chain management, Value chain
ArticleType: Viewpoint
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1793086 Scales in services marketing research: a critique and way forward
Audrey Gilmore, Rosalind McMullan (pp. 640-651)
Keywords: Market research, Qualitative methods, Quantitative methods, Services marketing
ArticleType: Conceptual paper
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1793087 Technical efficiency in the retail food industry: The influence of inventory investment, wage levels, and age of the firm
Ricardo Sellers-Rubio, Francisco J. Más-Ruiz (pp. 652-669)
Keywords: Food industry, Resource efficiency, Retailing, Supermarkets
ArticleType: Research paper
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1793088 Analysing the effect of satisfaction and previous visits on tourist intentions to return
Joaquín Alegre, Magdalena Cladera (pp. 670-685)
Keywords: Customer retention, Customer satisfaction, Repeat buying, Tourism, Travel
ArticleType: Research paper
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1793089 Does culture affect evaluation expressions?: A cross-cultural analysis of Chinese and American computer game reviews
Alex S.L. Tsang, Gerard Prendergast (pp. 686-707)
Keywords: Collectivism, Communication technologies, Computer software, Cross-cultural studies, Culture, Function evaluation
ArticleType: Research paper
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1793090 Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
Prokopis K. Theodoridis, Kalliopi C. Chatzipanagiotou (pp. 708-734)
Keywords: Consumer behaviour, Corporate image, Customer satisfaction, Greece, Retailing, Stores and supermarkets
ArticleType: Research paper
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1793091 Why competitors matter for market orientation
Hans Eibe Sørensen (pp. 735-761)
Keywords: Company performance, Competitors, Customer orientation, Market orientation
ArticleType: Research paper
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1793092 Including ambivalence as a basis for benefit segmentation: A study of convenience food in Norway
Svein Ottar Olsen, Nina Prebensen, Thomas A. Larsen (pp. 762-783)
Keywords: Attitudes, Consumer behaviour, Convenience foods, Market segmentation, Norway
ArticleType: Research paper
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1793093 The service-dominant perspective: a backward step?
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy (pp. 784-793)
Keywords: Customer service management, Customization, Marketing models, Perception
ArticleType: Conceptual paper
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1793094 Structure of marketing decision making and international marketing standardisation strategies
Henry F.L. Chung (pp. 794-825)
Keywords: Decision making, International marketing, Standardization
ArticleType: Research paper
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1793095 The challenges of sharing: brands as club goods
Angela Tregear, Matthew Gorton (pp. 826-842)
Keywords: Brand management, Brands, Strategic alliances
ArticleType: Conceptual paper
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1793096 Marketing performance measurement and firm performance: Evidence from the European high-technology sector
Don O'Sullivan, Andrew V. Abela, Mark Hutchinson (pp. 843-862)
Keywords: Europe, Marketing strategy, Performance measures, Product technology
ArticleType: Research paper
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Book Review

Marketing: The Basics. Written by David and Goliath?
Item No: Item Information
1793081 Marketing: The Basics. Written by David and Goliath?
Vol : 43 Issue: 5
Author(s): Levente Varga
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