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Journal of Services Marketing
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Journal of Services Marketing

Volume 23 Issue 3

Published: 2009 | Start Page: 134

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Articles

Articles
Article No: Article Information:
1793205 Satisfaction in technology-enabled service encounters
Suzanne C. Makarem, Susan M. Mudambi, Jeffrey S. Podoshen (pp. 134-144)
Keywords: Call centres, Customer satisfaction, Self-service
ArticleType: Research paper
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1793206 Pre-purchase decision-making for a complex service: retirement planning
Catherine Rickwood, Lesley White (pp. 145-153)
Keywords: Australia, Consumer behaviour, Decision making, Financial services, Gender, Services marketing
ArticleType: Research paper
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1793207 Information transparency and digital privacy protection: are they mutually exclusive in the provision of e-services?
Humphry Hung, Y.H. Wong (pp. 154-164)
Keywords: Data security, Privacy, Virtual banking
ArticleType: Research paper
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1793208 Service-to-service marketing: relationships between law firms and hospitals
Paul Sergius Koku (pp. 165-174)
Keywords: Business-to-business marketing, Hospitals, Relationship marketing, Service industries, United States of America
ArticleType: Research paper
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1793209 B2B services: linking service loyalty and brand equity
Papassapa Rauyruen, Kenneth E. Miller, Markus Groth (pp. 175-186)
Keywords: Business-to-business marketing, Customer loyalty, Customer services quality, Relationship marketing, Trust
ArticleType: Research paper
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1793210 Does “true” personal or service loyalty last? A longitudinal study
Liliana L. Bove, Lester W. Johnson (pp. 187-194)
Keywords: Brand loyalty, Customer loyalty, Trust
ArticleType: Research paper
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1793211 Service performance and procedural justice: the mediating roles of family life cycle and culture
William Nance, Darin White (pp. 195-207)
Keywords: Culture, Customer services quality, Justice, Performance management
ArticleType: Research paper
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