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Marketing Intelligence & Planning

Volume 27 Issue 4

Published: 2009 | Start Page: 467


Special Issue: Marketing Cases
Guest Editor(s): Issue edited by Assistant Editor Michael Harker
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Articles

Articles
Article No: Article Information:
1793437 Using case studies in university-level marketing education
Ross Brennan (pp. 467-473)
Keywords: Case studies, Education, Marketing information, Universities
ArticleType: Viewpoint
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1793438 Selling the Canadian Forces' brand to Canada's youth
Kylie McMullan, Pinder Rehal, Katy Read, Judy Luo, Ashley Huating Wu, Leyland Pitt, Lisa Papania, Colin Campbell (pp. 474-485)
Keywords: Armed forces, Brand identity, Brands, Canada, Youth
ArticleType: Case study
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1793439 HELP – for a life without tobacco: a case study on demarketing across two levels
Louise M. Hassan, Edward Shiu, Gianfranco Walsh, Gerard Hastings (pp. 486-502)
Keywords: Advertising, European Union, Social change, Tobacco
ArticleType: Case study
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1793440 Cloon Keen Atelier: scent for a premium position
Ann M. Torres (pp. 503-515)
Keywords: Brands, Marketing communications, Product positioning, Small to medium-sized enterprises
ArticleType: Case study
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1793441 Coopers Brewery: heritage and innovation within a family firm
John Byrom, Kim Lehman (pp. 516-523)
Keywords: Australia, Brewing, Family firms, Heritage, Innovation
ArticleType: Case study
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1793442 The planning and implementation of integrated marketing communications
Barbara Caemmerer (pp. 524-538)
Keywords: Marketing communications, Marketing planning
ArticleType: Case study
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1793443 Martas precision slides: branding in international markets
Paurav Shukla, Steve Hogan (pp. 539-548)
Keywords: Brands, Furniture industry, International marketing, Market entry, Taiwan
ArticleType: Case study
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1793444 Cayamo – a case study of a music themed cruise
Stephen Henderson (pp. 549-557)
Keywords: Leisure activities, Leisure facilities, Music, Ships, Travel
ArticleType: Case study
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Editorial

Editorial
Item No: Item Information
1793445 Editorial
Vol : 27 Issue: 4
Special Issue: Marketing Cases
Author(s): Michael Harker
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