| 1793468 |
Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China
Yanfeng Zhou, Paul Chao, Guang Huang
(pp. 256-274)
Keywords:
China,
Market orientation,
Organizational effectiveness,
Social marketing
ArticleType: Research paper
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(114 KB)
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| 1793469 |
Marketing in non-profit organizations: an international perspective
Sara Dolnicar, Katie Lazarevski
(pp. 275-291)
Keywords:
Australia,
Marketing,
Non-profit organizations,
United Kingdom,
United States of America
ArticleType: Research paper
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(103 KB)
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| 1793470 |
Social marketing campaigns aimed at preventing drunk driving: A review and recommendations
Magdalena Cismaru, Anne M. Lavack, Evan Markewich
(pp. 292-311)
Keywords:
Drink driving,
Qualitative research,
Social marketing
ArticleType: Research paper
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(109 KB)
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| 1793471 |
Overcoming skepticism towards cause related claims: the case of Norway
Sangeeta Singh, Lene Kristensen, Erika Villaseñor
(pp. 312-326)
Keywords:
Advertising,
Cause marketing,
Consumer behaviour,
Norway
ArticleType: Research paper
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(98 KB)
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| 1793472 |
Global branding and strategic CSR: an overview of three types of complexity
Michael Polonsky, Colin Jevons
(pp. 327-347)
Keywords:
Brands,
Corporate social responsibility,
International marketing
ArticleType: Conceptual paper
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(125 KB)
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| 1793473 |
International integration: a hope for a greener China?
Haitao Yin, Chunbo Ma
(pp. 348-367)
Keywords:
China,
Environmental regulations,
Green marketing,
International trade,
Quality standards,
Social marketing
ArticleType: Research paper
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(141 KB)
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