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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1793649	Searching for competitive advantage with the aid of the brand potential index Tina Vukasovic (pp. 165-176) Keywords: Brand identity, Brand image, Food industry ArticleType: Research paper View HTML | View PDF (494 KB) | Reprints & Permissions
1793650	Global brand market-entry strategy to manage corporate reputation Maktoba Omar, Robert L. Williams Jr, David Lingelbach (pp. 177-187) Keywords: Brand image, Communication, Multinational companies, Trust ArticleType: Research paper View HTML | View PDF (296 KB) | Reprints & Permissions
1793651	Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience Rajasree K. Rajamma, Audhesh K. Paswan, Muhammad M. Hossain (pp. 188-197) Keywords: Consumer behaviour, Electronic commerce, Internet shopping ArticleType: Research paper View HTML | View PDF (117 KB) | Reprints & Permissions
1793652	Exploring brand sabotage in retail banking Elaine Wallace, Leslie de Chernatony (pp. 198-211) Keywords: Banking, Brands, Research, Sabotage, Services ArticleType: Research paper View HTML | View PDF (336 KB) | Reprints & Permissions
1793653	The impact of intra-brand platform sharing on brand attractiveness Erik L. Olson (pp. 212-217) Keywords: Brand equity, Brand management, Product development ArticleType: Research paper View HTML | View PDF (87 KB) | Reprints & Permissions
1793654	Consumer perceptions of bundles Adam Nguyen, Roger M. Heeler, Cheryl Buff (pp. 218-225) Keywords: Discounts, Perception, Pricing ArticleType: Research paper View HTML | View PDF (177 KB) | Reprints & Permissions
1793655	Pricing strategies and firm performances under alliance brand Ruiliang Yan (pp. 226-232) Keywords: Brand management, Game theory, Market research, Pricing policy, Strategic alliances ArticleType: Research paper View HTML | View PDF (120 KB) | Reprints & Permissions

Book Review

The Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands

Item No:	Item Information
1793646	The Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands Vol : 18 Issue: 3 Author(s): Ivana First View HTML

Value Creation: The Power of Brand Equity

Item No:	Item Information
1793647	Value Creation: The Power of Brand Equity Vol : 18 Issue: 3 Author(s): Karsten Kilian View HTML

2011 – Trendspotting for the Next Decade

Item No:	Item Information
1793648	2011 – Trendspotting for the Next Decade Vol : 18 Issue: 3 Author(s): Jitendra K. Tewari View HTML

Editorial

Editorial

Item No:	Item Information
1793656	Editorial Vol : 18 Issue: 3 Author(s): Richard C. Leventhal View HTML