Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Qualitative Market Research: An International Journal

---

Articles

Articles

Article No:	Article Information:
1795308	Longitudinal attitude surveys in consumer research: A case study from the agrifood sector Keith Walley, Paul Custance, Gaynor Orton, Stephen Parsons, Adam Lindgreen, Martin Hingley (pp. 260-278) Keywords: Agricultural products, Attitude surveys, Consumer behaviour, Market research ArticleType: Research paper View HTML | View PDF (232 KB) | Reprints & Permissions
1795309	Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates Jo En Yap, Liliana L. Bove, Michael B. Beverland (pp. 279-294) Keywords: Behaviour, Employees, Performance related pay, Retailing, Reward pay structures, Sales performance ArticleType: View HTML | View PDF (99 KB) | Reprints & Permissions
1795310	Bridging the gap between claimed and actual behaviour: The role of observational research Sharyn Rundle-Thiele (pp. 295-306) Keywords: Alcoholic drinks, Australia, Consumer behaviour, Gap analysis, Research methods, Social norms ArticleType: Research paper View HTML | View PDF (139 KB) | Reprints & Permissions
1795311	Using triangulation and multiple case studies to advance relationship marketing theory Constantino Stavros, Kate Westberg (pp. 307-320) Keywords: Australia, Leisure activities, Qualitative methods, Relationship marketing ArticleType: Research paper View HTML | View PDF (93 KB) | Reprints & Permissions
1795312	Research methods for the empirical study of strategic human resource management Tina Harness (pp. 321-336) Keywords: Corporate strategy, Human resource management, Research methods, Strategic alignment ArticleType: Research paper View HTML | View PDF (105 KB) | Reprints & Permissions
1795313	Marketing activities of companies in the educational software sector Rosalind Jones, Jennifer Rowley (pp. 337-354) Keywords: Business-to-business marketing, Computer software, Education sector, Entrepreneurialism, Small to medium-sized enterprizes ArticleType: Research paper View HTML | View PDF (109 KB) | Reprints & Permissions

Guest editorial

How practice determines method and method determines practice

Item No:	Item Information
1795314	How practice determines method and method determines practice Vol : 12 Issue: 3 Special Issue: How practice determines method and method determines practice Author(s): Adam Lindgreen, Martin Hingley View HTML

Practitioner perspectives

Practitioner perspectives

Item No:	Item Information
1795315	Practitioner perspectives Vol : 12 Issue: 3 Special Issue: How practice determines method and method determines practice View HTML

The devil is in the detail: reflexive accounting in qualitative market research

Item No:	Item Information
1795316	The devil is in the detail: reflexive accounting in qualitative market research Vol : 12 Issue: 3 Special Issue: How practice determines method and method determines practice Author(s): John Branch View HTML

Accounting for practice in commercial qualitative market research

Item No:	Item Information
1795317	Accounting for practice in commercial qualitative market research Vol : 12 Issue: 3 Special Issue: How practice determines method and method determines practice Author(s): Rosie Campbell View HTML

About the authors

Item No:	Item Information
1795318	About the authors Vol : 12 Issue: 3 Special Issue: How practice determines method and method determines practice View HTML