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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1798771	Response quality in consumer satisfaction research Thomas L. Powers, Dawn Bendall Valentine (pp. 232-240) Keywords: Customer satisfaction, Demographics, Market research, Market surveys ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1798772	Impacts of cultural dimensions on healthy diet through public self-consciousness Tao Sun, Marty Horn, Denny Merritt (pp. 241-250) Keywords: Consumer behaviour, Cultural studies, Diet ArticleType: Research paper View HTML | View PDF (173 KB) | Reprints & Permissions
1798773	A multivariate segmentation model of senior consumers Lynn Sudbury, Peter Simcock (pp. 251-262) Keywords: Consumer behaviour, Market segmentation, Older consumers ArticleType: Research paper View HTML | View PDF (128 KB) | Reprints & Permissions
1798774	Distressing events and future purchase decisions: Jewish consumers and the Holocaust Jeffrey Podoshen (pp. 263-276) Keywords: Consumer behaviour, Ethnic groups, Judaism, Marketing ArticleType: Research paper View HTML | View PDF (454 KB) | Reprints & Permissions
1798775	The interactions of consumption characteristics on social norms Richard Lee, Jamie Murphy, Larry Neale (pp. 277-285) Keywords: Consumer behaviour, Consumption, Customer loyalty, Youth ArticleType: Research paper View HTML | View PDF (145 KB) | Reprints & Permissions
1798776	Integrating science into web design: consumer-driven web site optimization Alex Gofman, Howard R. Moskowitz, Tõnis Mets (pp. 286-298) Keywords: Consumer research, Experimental design, Regression analysis, Worldwide web ArticleType: Case study View HTML | View PDF (550 KB) | Reprints & Permissions

Book Review

What's the Secret to Providing a World-class Customer Experience?

Item No:	Item Information
1798768	What's the Secret to Providing a World-class Customer Experience? Vol : 26 Issue: 4 Author(s): Janis Dietz View HTML

Story Telling to Move Markets, Audiences, People and Brands

Item No:	Item Information
1798769	Story Telling to Move Markets, Audiences, People and Brands Vol : 26 Issue: 4 Author(s): Temi Abimbola View HTML

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Item No:	Item Information
1798770	Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Vol : 26 Issue: 4 Author(s): Brian A. Vander Schee View HTML

Editorial

Editorial

Item No:	Item Information
1798777	Editorial Vol : 26 Issue: 4 Author(s): Richard C. Leventhal View HTML

Computer currency

Microsoft Office Standard 2007

Item No:	Item Information
1798778	Microsoft Office Standard 2007 Vol : 26 Issue: 4 Author(s): Dennis A. Pitta View HTML

Internet currency

Satellite radio and the internet: a new combination

Item No:	Item Information
1798779	Satellite radio and the internet: a new combination Vol : 26 Issue: 4 Author(s): Dennis A. Pitta View HTML