Emerald Login
   

Welcome guest



Marketing Intelligence & Planning
Browse
User Guides
Online Access
Journal Information

Marketing Intelligence & Planning

Volume 27 Issue 6

Published: 2009 | Start Page: 736


Special Issue: Current Issues in Arts Marketing
Guest Editor(s): Noel Dennis, Gretchen Larsen and Michael Macaulay
Icon Key:   Icon: Requires login or subscription. Requires login or subscription   Icon: Backfiles. Backfiles   Icon: EarlyCite. EarlyCite

Articles

Articles
Article No: Article Information:
1812198 Marketing orientation and arts organisations: the case for business sponsorship
Sarah R. Thomas, Simon J. Pervan, Peter J. Nuttall (pp. 736-752)
Keywords: Arts, Marketing strategy, Sponsorship, United Kingdom
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (100 KB) | Reprints & Permissions
1812199 An evaluation of artistic influences on marketing theory and practice
Ian Fillis (pp. 753-774)
Keywords: Arts, Marketing theory, Visual media
ArticleType: Viewpoint
Icon: Requires login or subscription. View HTML | View PDF (124 KB) | Reprints & Permissions
1812200 Lessons from arts experiences for service-dominant logic
Tabitha Ramsey White, Anne-Marie Hede, Ruth Rentschler (pp. 775-788)
Keywords: Arts, Marketing, Marketing models, Relationship marketing
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (88 KB) | Reprints & Permissions
1812201 An essential guide to audience development
Emma Hazelwood, Rob Lawson, Rob Aitken (pp. 789-804)
Keywords: Influence, Marketing strategy, Promotional methods, Target audience, Theatre
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (99 KB) | Reprints & Permissions
1812202 Structural determinants of household art expenditure
Jianfeng Jiang (pp. 805-817)
Keywords: Arts, Consumer behaviour, Expenditure, United States of America
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (86 KB) | Reprints & Permissions
1812203 Never tickle a sleeping bookworm: how readers devour Harry Potter
Tony Patterson, Stephen Brown (pp. 818-832)
Keywords: Books, Brands, Consumer behaviour, Fiction, Narratives, Reading
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (105 KB) | Reprints & Permissions
1812204 Marketing cultural attractions: understanding non-attendance and visitation barriers
Pandora L. Kay, Emma Wong, Michael Jay Polonsky (pp. 833-854)
Keywords: Arts, Interviews, Marketing strategy, Perception, Tourism development
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (123 KB) | Reprints & Permissions

Guest editorial

Guest editorial
Item No: Item Information
1812205 Guest editorial
Vol : 27 Issue: 6
Special Issue: Current Issues in Arts Marketing
Author(s): Noel Dennis, Gretchen Larsen, Michael Macaulay
Icon: Requires login or subscription View HTML