| 1800604 |
How to handle PR disasters? An examination of the impact of communication response type and failure attributions on consumer perceptions
Anna S. Mattila
(pp. 211-218)
Keywords:
Communication,
Disasters,
Public relations,
Trust
ArticleType: Research paper
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(129 KB)
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| 1800605 |
Developing inventories for satisfaction and Likert scales in a service environment
Karin Braunsberger, Roger Gates
(pp. 219-225)
Keywords:
Customer satisfaction,
Inventory,
Services marketing,
United States of America
ArticleType: Research paper
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(216 KB)
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| 1800606 |
Information search for home, medical, and financial services by mature consumers
Suzanne Altobello Nasco, Dena Hale
(pp. 226-235)
Keywords:
Consumer behaviour,
Decision making,
Information retrieval,
Older consumers,
Services
ArticleType: Research paper
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(126 KB)
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| 1800607 |
Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Francine K. Schlosser, Rod B. McNaughton
(pp. 236-248)
Keywords:
Financial services,
Market orientation,
North America
ArticleType: Research paper
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(145 KB)
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| 1800608 |
An empirical investigation of relationship development in professional business services
Kalipso M. Karantinou, Margaret K. Hogg
(pp. 249-260)
Keywords:
Business development,
Management development,
Professional services
ArticleType: Research paper
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(136 KB)
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| 1800609 |
Services marketing in a cross-cultural environment: the case of Egypt
Akmal S. Hyder, Maria Fregidou-Malama
(pp. 261-271)
Keywords:
Egypt,
Services marketing,
Trust
ArticleType: Research paper
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(219 KB)
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