| 1801131 |
Voyage of marketing thought from a barter system to a customer centric one
Gurjeet Kaur, R.D. Sharma
(pp. 567-614)
Keywords:
India,
Marketing,
Marketing philosophy,
Marketing strategy
ArticleType: Conceptual paper
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(249 KB)
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| 1801132 |
Value, satisfaction, loyalty and retention in professional services
Rene Trasorras, Art Weinstein, Russell Abratt
(pp. 615-632)
Keywords:
Customer loyalty,
Customer satisfaction,
Professional services,
United States of America
ArticleType: Research paper
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(113 KB)
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| 1801133 |
Anthropology and ethnography: contributions to integrated marketing communications
Claudia Mendez
(pp. 633-648)
Keywords:
Communication,
Consumer behaviour,
Ethnography,
Integrated marketing communications,
Market research
ArticleType: Viewpoint
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(110 KB)
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| 1801134 |
Modeling strategic management for cause-related marketing
Shu-Pei Tsai
(pp. 649-665)
Keywords:
Brand management,
Buying behaviour,
Cause marketing,
Motivation (psychology)
ArticleType: Research paper
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(102 KB)
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| 1801135 |
Cross-cultural competitive intelligence strategies
Phani Tej Adidam, Sampada Gajre, Shubhra Kejriwal
(pp. 666-680)
Keywords:
Competitive analysis,
Cross-cultural studies,
Emerging markets,
International marketing
ArticleType: Research paper
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(93 KB)
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| 1801136 |
“Both sides now”: aligning external and internal branding for a socially responsible era
John Aydon Simmons
(pp. 681-697)
Keywords:
Brands,
Corporate social responsibility,
Marketing strategy,
Stakeholder analysis
ArticleType: Conceptual paper
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(108 KB)
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| 1801137 |
Consumer's online purchase cost and firm profits in a dual-channel competitive market
Ruiliang Yan, Robert Yeh
(pp. 698-713)
Keywords:
Competitors,
Electronic commerce,
Game theory,
Internet,
Marketing strategy,
Pricing
ArticleType: Research paper
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(109 KB)
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| 1801138 |
Identifying business priorities through quality function deployment: Insights from a case study
Davide Maritan, Roberto Panizzolo
(pp. 714-728)
Keywords:
Case studies,
Quality function deployment,
Strategic planning
ArticleType: Case study
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(299 KB)
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