| 1800699 |
Financial decision support for marketers in the Norwegian fishing and furniture industries
Øyvind Helgesen, Terje Voldsund
(pp. 622-642)
Keywords:
Decision support systems,
Fishing,
Furniture industry,
Management accounting,
Market system,
Norway
ArticleType: Research paper
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(126 KB)
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| 1800700 |
Developing and sustaining joint enterprises in a transitional economy
Suku Bhaskaran, Emilija Gligorovska
(pp. 643-659)
Keywords:
Demand,
Joint ventures,
Macedonia,
Productive capacity,
Small-to-medium-sized enterprises
ArticleType: Case study
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(106 KB)
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| 1800701 |
Acceptance of nanotechnology foods: a conjoint study examining consumers' willingness to buy
Michael Siegrist, Nathalie Stampfli, Hans Kastenholz
(pp. 660-668)
Keywords:
Buying behaviour,
Consumer behaviour,
Food products,
Nanotechnology
ArticleType: Research paper
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(71 KB)
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| 1800702 |
Value perceptions of farm assurance in the red meat supply chain
Rachel Duffy, Andrew Fearne
(pp. 669-685)
Keywords:
Farms,
Livestock,
Meat,
Quality assurance,
Supply chain management,
United Kingdom
ArticleType: Research paper
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(103 KB)
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| 1800703 |
Does advertising matter? An application to the Greek wine industry
A. Vlachvei, O. Notta, I. Ananiadis
(pp. 686-698)
Keywords:
Advertising,
Greece,
Promotional methods,
Winemaking
ArticleType: Research paper
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(96 KB)
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| 1800704 |
Motives, barriers and quality evaluation in fish consumption situations: Exploring and comparing heavy and light users in Spain and Belgium
Karen Brunsø, Wim Verbeke, Svein Ottar Olsen, Lisbeth Fruensgaard Jeppesen
(pp. 699-716)
Keywords:
Belgium,
Consumer behaviour,
Fish (food),
Quality assessment,
Spain
ArticleType: Research paper
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(337 KB)
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| 1800705 |
Third generation of retailer brands – retailer expectations and consumer response
Johan Anselmsson, Ulf Johansson
(pp. 717-734)
Keywords:
Brand loyalty,
Consumer goods,
Price positioning,
Retailers,
Shops,
Sweden
ArticleType: Case study
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(383 KB)
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