| 1801067 |
Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Stuart Van Auken, Thomas E. Barry
(pp. 315-328)
Keywords:
Cognition,
Japan,
Market segmentation,
Marketing strategy,
Older consumers,
Personal health
ArticleType: Research paper
View HTML
|
View PDF
(141 KB)
| Reprints & Permissions
|
| 1801068 |
The effects of regulatory focus and tie strength on word-of-mouth behaviour
Cindy M.Y. Chung, Qianyi Tsai
(pp. 329-341)
Keywords:
Consumer behaviour,
Consumer goods,
Conversation,
Individual psychology
ArticleType: Research paper
View HTML
|
View PDF
(108 KB)
| Reprints & Permissions
|
| 1801069 |
Cross-cultural generalization of the effect of option choice framing on product option choices
Chanthika Pornpitakpan
(pp. 342-354)
Keywords:
Consumer behaviour,
Cross-cultural studies,
Decision making,
Singapore,
Thailand
ArticleType: Research paper
View HTML
|
View PDF
(104 KB)
| Reprints & Permissions
|
| 1801070 |
Brand and country of origin valuations of automobiles
Kandapa Thanasuta, Thanyawee Patoomsuwan, Vanvisa Chaimahawong, Yingyot Chiaravutthi
(pp. 355-375)
Keywords:
Brands,
Cars,
Consumer behaviour,
Country of origin,
Price positioning,
Thailand
ArticleType: Research paper
View HTML
|
View PDF
(150 KB)
| Reprints & Permissions
|
| 1801071 |
Cross-cultural comparison of customer satisfaction research: USA vs Japan
M. Sajid Khan, Earl Naumann, Rob Bateman, Matti Haverila
(pp. 376-396)
Keywords:
Customer satisfaction,
Japan,
Marketing strategy,
National cultures,
Research work,
United States of America
ArticleType: Research paper
View HTML
|
View PDF
(210 KB)
| Reprints & Permissions
|
| 1801072 |
Fuzzy approach for the selection of third party reverse logistics provider
G. Kannan
(pp. 397-416)
Keywords:
Analytic hierarchy process,
Fuzzy logic,
Reverse scheduling,
Stock returns,
Supply chain management
ArticleType: Research paper
View HTML
|
View PDF
(196 KB)
| Reprints & Permissions
|
| 1801073 |
Hybrid convenience stores – the changing role of convenience stores in Taiwan
Julian Ming-Sung Cheng, Charles Blankson, Bayu Sutikno, Michael C.-H. Wang
(pp. 417-432)
Keywords:
Consumer behaviour,
Convenience stores,
Restaurants,
Taiwan
ArticleType: Research paper
View HTML
|
View PDF
(123 KB)
| Reprints & Permissions
|
| 1801074 |
Marron growing: a Western Australian rural niche market?
Abel Duarte Alonso
(pp. 433-446)
Keywords:
Australia,
Crustacea,
Food industry,
Niche marketing
ArticleType: Case study
View HTML
|
View PDF
(295 KB)
| Reprints & Permissions
|
Logout
Requires login or subscription 
Backfiles 
EarlyCite