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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1801246	Function and problems of brand name pharmaceuticals Herbert Jack Rotfeld (pp. 240-241) Keywords: Generics, Health insurance, Pharmaceutical products, United States of America ArticleType: Viewpoint View HTML | View PDF (48 KB) | Reprints & Permissions
1801247	Corporate brand reputation and the adoption of innovations David Corkindale, Marcus Belder (pp. 242-250) Keywords: Corporate branding, Information strategy, Innovation, Internet shopping, Purchasing ArticleType: Research paper View HTML | View PDF (124 KB) | Reprints & Permissions
1801248	Perceptual categorization of private labels and national brands Magda Nenycz-Thiel, Jenni Romaniuk (pp. 251-261) Keywords: Brands, Corporate brands, Generics, Perception, Product positioning ArticleType: Research paper View HTML | View PDF (123 KB) | Reprints & Permissions
1801249	Measuring customer-based brand equity: empirical evidence from the sportswear market in China Xiao Tong, Jana M. Hawley (pp. 262-271) Keywords: Brand equity, China, Clothing, Consumers, Sports ArticleType: Research paper View HTML | View PDF (180 KB) | Reprints & Permissions
1801250	A mixed method approach to understanding brand personality Raj Arora, Charles Stoner (pp. 272-283) Keywords: Brand identity, Brand image, Qualitative research ArticleType: Research paper View HTML | View PDF (298 KB) | Reprints & Permissions
1801251	Does a brand have to be consistent? Steve Charters (pp. 284-291) Keywords: Brands, Quality, Wines ArticleType: Conceptual paper View HTML | View PDF (135 KB) | Reprints & Permissions
1801252	Issues in a down economy: blue oceans and new product development Dennis Pitta (pp. 292-296) Keywords: Competitive strategy, Customer retention, Customer satisfaction, Economic depression, Product development ArticleType: Case study View HTML | View PDF (116 KB) | Reprints & Permissions
1801253	Could higher fees lead to lower prices? Fabio Ancarani, Eitan Gerstner, Thorsten Posselt, Dubravko Radic (pp. 297-305) Keywords: Cost accounting, Freight forwarding, Materials handling, Pricing ArticleType: Research paper View HTML | View PDF (115 KB) | Reprints & Permissions
1801254	The moderating role of price consciousness on the effectiveness of price discounts and premium promotions Mariola Palazón, Elena Delgado (pp. 306-312) Keywords: Consumer behaviour, Discounts, Premium pricing, Promotional methods ArticleType: Research paper View HTML | View PDF (141 KB) | Reprints & Permissions

Book Review

CRM in Real Time – Empowering Customer Relationships

Item No:	Item Information
1801243	CRM in Real Time – Empowering Customer Relationships Vol : 18 Issue: 4 Author(s): Kenneth J. Sousa View HTML

From Concept to Consumer: How to Turn Ideas into Money

Item No:	Item Information
1801244	From Concept to Consumer: How to Turn Ideas into Money Vol : 18 Issue: 4 Author(s): Kirk Hazlett View HTML

Spanning Silos: The New CMO Imperative

Item No:	Item Information
1801245	Spanning Silos: The New CMO Imperative Vol : 18 Issue: 4 Author(s): Satish K. Nair View HTML

Editorial

Editorial

Item No:	Item Information
1801255	Editorial Vol : 18 Issue: 4 Author(s): Richard C. Leventhal View HTML