Journal of Business & Industrial Marketing

Volume 24 Issue 5

Published: 2009 | Start Page: 322

Special Issue: Relationship marketing summit: Buenos Aires, Argentina, ideas and research challenges for the next wave
Guest Editor(s): Jaqueline Pels

Icon Key:

Requires login or subscription

Backfiles

EarlyCite

Articles

Articles
Article No:	Article Information:
1805448	Do we really understand business marketing? Getting beyond the RM and BM matrimony Jaqueline Pels, Kristian Möller, Michael Saren (pp. 322-336) Keywords: Business-to-business marketing, Configuration management, Relationship marketing ArticleType: Conceptual paper View HTML \| View PDF (230 KB) \| Reprints & Permissions
1805449	B2B is not an island! Evert Gummesson, Francesco Polese (pp. 337-350) Keywords: Case study research, Many-to-many marketing, Network theory, Service science, Service-dominant logic ArticleType: Research paper View HTML \| View PDF (1783 KB) \| Reprints & Permissions
1805450	Marketing as promise management: regaining customer management for marketing Christian Grönroos (pp. 351-359) Keywords: Business-to-business marketing, Marketing theory, Relationship marketing ArticleType: Conceptual paper View HTML \| View PDF (138 KB) \| Reprints & Permissions
1805451	Customer relationships and the heterogeneity of firm performance Kaj Storbacka, Suvi Nenonen (pp. 360-372) Keywords: Buyer-seller relationships, Organizational performance ArticleType: Conceptual paper View HTML \| View PDF (170 KB) \| Reprints & Permissions
1805452	Toward a transcending conceptualization of relationship: a service-dominant logic perspective Stephen L. Vargo (pp. 373-379) Keywords: Buyer-seller relationships, Ecology, Networking, Relationship marketing ArticleType: General review View HTML \| View PDF (123 KB) \| Reprints & Permissions
1805453	The moderating influence of client sophistication on relationships within business-to-business credence service markets Tony Garry, Tracy Harwood (pp. 380-388) Keywords: Business-to-business marketing, Professional services, Relationship marketing ArticleType: Research paper View HTML \| View PDF (192 KB) \| Reprints & Permissions
1805454	Extending relationship value: observations from a case study of the Canadian structural wood products industry Aurelia Lefaix-Durand, Robert Kozak, Robert Beauregard, Diane Poulin (pp. 389-407) Keywords: Competitive strategy, Customer relations, Supplier relations, Value analysis ArticleType: Case study View HTML \| View PDF (682 KB) \| Reprints & Permissions
1805455	Explaining scientific networking with b2b network theories: the cases from the EU and Russia Olga A. Tretyak, Nikita I. Popov (pp. 408-420) Keywords: European Union, Knowledge management, Networking, Russia ArticleType: Case study View HTML \| View PDF (213 KB) \| Reprints & Permissions
1805456	Food product traceability and supply network integration Per Engelseth (pp. 421-430) Keywords: Food industry, Generation and dissemination of information, Supply chain management, Team working, Tracking ArticleType: Research paper View HTML \| View PDF (315 KB) \| Reprints & Permissions
1805457	The evolution of network positions in emerging and converging technologies Brian Low, Wesley J. Johnston (pp. 431-438) Keywords: Networking, Technology led strategy ArticleType: Case study View HTML \| View PDF (171 KB) \| Reprints & Permissions
1805458	Manufacturers' intention to extend the relationships with distributors Akinori Ono, Tomokazu Kubo (pp. 439-448) Keywords: Assets, Behaviour, Japan, Market orientation, Supplier relations, United States of America ArticleType: Research paper View HTML \| View PDF (174 KB) \| Reprints & Permissions
1805459	Marketing relationships in Brazil: trends in value strategies and capabilities Áurea Helena Puga Ribeiro, Thomas G. Brashear, Plinio Rafael Reis Monteiro, Luciana Faluba Damázio (pp. 449-459) Keywords: Competences, Corporate strategies, Economic trends, Emerging markets, Value analysis ArticleType: Research paper View HTML \| View PDF (369 KB) \| Reprints & Permissions

Guest editorial

Guest editorial
Item No:	Item Information
1805460	Guest editorial Vol : 24 Issue: 5 Special Issue: Relationship marketing summit: Buenos Aires, Argentina, ideas and research challenges for the next wave Author(s): Jaqueline Pels View HTML

Commentary

Relationship marketing at the summit
Item No:	Item Information
1805461	Relationship marketing at the summit Vol : 24 Issue: 5 Special Issue: Relationship marketing summit: Buenos Aires, Argentina, ideas and research challenges for the next wave Author(s): Wesley J. Johnston View HTML

Reflections on the 1st Relationship Marketing Summit
Item No:	Item Information
1805462	Reflections on the 1st Relationship Marketing Summit Vol : 24 Issue: 5 Special Issue: Relationship marketing summit: Buenos Aires, Argentina, ideas and research challenges for the next wave Author(s): Jagdish N. Sheth View HTML

“Relationship marketing” or is it “relationships in marketing”? New opportunities and constraints
Item No:	Item Information
1805463	“Relationship marketing” or is it “relationships in marketing”? New opportunities and constraints Vol : 24 Issue: 5 Special Issue: Relationship marketing summit: Buenos Aires, Argentina, ideas and research challenges for the next wave Author(s): David Ballantyne View HTML