| 1805448 |
Do we really understand business marketing? Getting beyond the RM and BM matrimony
Jaqueline Pels, Kristian Möller, Michael Saren
(pp. 322-336)
Keywords:
Business-to-business marketing,
Configuration management,
Relationship marketing
ArticleType: Conceptual paper
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(230 KB)
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| 1805449 |
B2B is not an island!
Evert Gummesson, Francesco Polese
(pp. 337-350)
Keywords:
Case study research,
Many-to-many marketing,
Network theory,
Service science,
Service-dominant logic
ArticleType: Research paper
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(1783 KB)
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| 1805450 |
Marketing as promise management: regaining customer management for marketing
Christian Grönroos
(pp. 351-359)
Keywords:
Business-to-business marketing,
Marketing theory,
Relationship marketing
ArticleType: Conceptual paper
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(138 KB)
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| 1805451 |
Customer relationships and the heterogeneity of firm performance
Kaj Storbacka, Suvi Nenonen
(pp. 360-372)
Keywords:
Buyer-seller relationships,
Organizational performance
ArticleType: Conceptual paper
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(170 KB)
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| 1805452 |
Toward a transcending conceptualization of relationship: a service-dominant logic perspective
Stephen L. Vargo
(pp. 373-379)
Keywords:
Buyer-seller relationships,
Ecology,
Networking,
Relationship marketing
ArticleType: General review
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(123 KB)
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| 1805453 |
The moderating influence of client sophistication on relationships within business-to-business credence service markets
Tony Garry, Tracy Harwood
(pp. 380-388)
Keywords:
Business-to-business marketing,
Professional services,
Relationship marketing
ArticleType: Research paper
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(192 KB)
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| 1805454 |
Extending relationship value: observations from a case study of the Canadian structural wood products industry
Aurelia Lefaix-Durand, Robert Kozak, Robert Beauregard, Diane Poulin
(pp. 389-407)
Keywords:
Competitive strategy,
Customer relations,
Supplier relations,
Value analysis
ArticleType: Case study
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(682 KB)
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| 1805455 |
Explaining scientific networking with b2b network theories: the cases from the EU and Russia
Olga A. Tretyak, Nikita I. Popov
(pp. 408-420)
Keywords:
European Union,
Knowledge management,
Networking,
Russia
ArticleType: Case study
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(213 KB)
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| 1805456 |
Food product traceability and supply network integration
Per Engelseth
(pp. 421-430)
Keywords:
Food industry,
Generation and dissemination of information,
Supply chain management,
Team working,
Tracking
ArticleType: Research paper
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(315 KB)
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| 1805457 |
The evolution of network positions in emerging and converging technologies
Brian Low, Wesley J. Johnston
(pp. 431-438)
Keywords:
Networking,
Technology led strategy
ArticleType: Case study
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(171 KB)
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| 1805458 |
Manufacturers' intention to extend the relationships with distributors
Akinori Ono, Tomokazu Kubo
(pp. 439-448)
Keywords:
Assets,
Behaviour,
Japan,
Market orientation,
Supplier relations,
United States of America
ArticleType: Research paper
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(174 KB)
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| 1805459 |
Marketing relationships in Brazil: trends in value strategies and capabilities
Áurea Helena Puga Ribeiro, Thomas G. Brashear, Plinio Rafael Reis Monteiro, Luciana Faluba Damázio
(pp. 449-459)
Keywords:
Competences,
Corporate strategies,
Economic trends,
Emerging markets,
Value analysis
ArticleType: Research paper
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(369 KB)
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