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International Marketing Review

Volume 26 Issue 4

Published: 2009 | Start Page: 373


Special Issue: Globalisation and Regionalisation
Guest Editor(s): Stanley J. Paliwoda and Stephanie Slater
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Articles

Articles
Article No: Article Information:
1805995 Globalisation through the kaleidoscope
Stanley J. Paliwoda, Stephanie Slater (pp. 373-383)
Keywords: Globalization, International trade, Multinational companies
ArticleType: Conceptual paper
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1805996 Are supply chains global or regional?
Alan M. Rugman, Jing Li, Chang Hoon Oh (pp. 384-395)
Keywords: Globalization, North America, Supply chain management
ArticleType: Research paper
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1805997 Globalisation/regionalisation of accounting firms and their sustainability services
Ans Kolk, Andreea Margineantu (pp. 396-410)
Keywords: Accounting firms, Corporate social responsibility, Globalization, Standardization
ArticleType: Research paper
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1805998 International outsourcing of information technology services: review and future directions
Doren Chadee, Revti Raman (pp. 411-438)
Keywords: Communication technologies, Off shore investments, Outsourcing, Servicing
ArticleType: Literature review
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1805999 The effects of entrepreneurial marketing on born global performance
Akin Kocak, Temi Abimbola (pp. 439-452)
Keywords: Business development, Entrepreneurialism, Globalization, Learning processes, Marketing, Small to medium-sized enterprises
ArticleType: Research paper
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1806000 The internationalisation of born global and international new venture SMEs
Dave Crick (pp. 453-476)
Keywords: Globalization, International business, Small to medium-sized enterprises
ArticleType: Research paper
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1806001 International marketing adaptation versus standardisation of multinational companies
Demetris Vrontis, Alkis Thrassou, Iasonas Lamprianou (pp. 477-500)
Keywords: International marketing, Marketing strategy, Marketing theory, Multinational companies, Standardization
ArticleType: Research paper
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1806002 Consumer responses to sex appeal advertising: a cross-cultural study
Fang Liu, Hong Cheng, Jianyao Li (pp. 501-520)
Keywords: Advertising, Brands, Consumer behaviour, Cross-cultural studies, Sex
ArticleType: Research paper
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1806003 Signals of global advertising appeals in emerging markets
Adesegun Oyedele, Michael S. Minor, Salma Ghanem (pp. 521-541)
Keywords: Advertising, Consumer behaviour, Emerging markets, Globalization, Sub Saharan Africa
ArticleType: Research paper
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1806004 Applying intelligent cultural networks to marketing analysis
Yi Wang (pp. 542-553)
Keywords: Cultural studies, Data collection, International marketing, Modelling, Social interaction, Systems analysis
ArticleType: Research paper
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1806005 Conceptualising global strategic sustainability and corporate transformational change
Helen Borland (pp. 554-572)
Keywords: Corporate strategy, Globalization, Organizational change
ArticleType: Conceptual paper
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