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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1806057	The marketing myths and consumers' fear of marketing Herbert Jack Rotfeld (pp. 309-310) Keywords: Advertising, Marketing, Product positioning ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions
1806058	Reality television (Supernanny): a social marketing “place” strategy Raguragavan Ganeshasundaram, Nadine Henley (pp. 311-319) Keywords: Consumer behaviour, Marketing mix, Parents, Social marketing, Television ArticleType: Research paper View HTML | View PDF (115 KB) | Reprints & Permissions
1806059	A Hong Kong study of advertising credibility Gerard Prendergast, Po-yan Liu, Derek T.Y. Poon (pp. 320-329) Keywords: Advertising, Advertising media, Hong Kong, Product attributes, Self esteem ArticleType: Research paper View HTML | View PDF (128 KB) | Reprints & Permissions
1806060	The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis Mei Rose, Gregory M. Rose, Aviv Shoham (pp. 330-339) Keywords: Consumer behaviour, Culture, Ethnocentrism, Israel ArticleType: Research paper View HTML | View PDF (159 KB) | Reprints & Permissions
1806061	An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions Krist Swimberghe, Dheeraj Sharma, Laura Flurry (pp. 340-347) Keywords: Brand loyalty, Complaints, Consumer behaviour, Religion, Social values ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1806062	Impact of contextual factors, brand loyalty and brand switching on purchase decisions Paurav Shukla (pp. 348-357) Keywords: Brand loyalty, Purchasing ArticleType: Research paper View HTML | View PDF (145 KB) | Reprints & Permissions
1806063	The talent wars Rick Ferguson, Bill Brohaugh (pp. 358-362) Keywords: Employees, Incentive schemes, Marketing, Performance related pay ArticleType: Case study View HTML | View PDF (75 KB) | Reprints & Permissions

Book Review

The New Elite. Inside the Minds of the Truly Wealthy

Item No:	Item Information
1806053	The New Elite. Inside the Minds of the Truly Wealthy Vol : 26 Issue: 5 Author(s): Piotr Kwiatek View HTML

Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival

Item No:	Item Information
1806054	Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival Vol : 26 Issue: 5 Author(s): Susan Dann View HTML

Conversational Capital: How to Create Stuff People Love to Talk About

Item No:	Item Information
1806055	Conversational Capital: How to Create Stuff People Love to Talk About Vol : 26 Issue: 5 Author(s): Ronald E. Goldsmith View HTML

Conversational Capital: How to Create Stuff People Love to Talk About

Item No:	Item Information
1806056	Conversational Capital: How to Create Stuff People Love to Talk About Vol : 26 Issue: 5 Author(s): Zinaida Taran View HTML

Editorial

Editorial

Item No:	Item Information
1806064	Editorial Vol : 26 Issue: 5 Author(s): Richard C. Leventhal View HTML

Computer currency

Rosetta Stone language training software: Spanish

Item No:	Item Information
1806065	Rosetta Stone language training software: Spanish Vol : 26 Issue: 5 View HTML

Internet currency

Hard times and the resurgence of barter and used goods

Item No:	Item Information
1806066	Hard times and the resurgence of barter and used goods Vol : 26 Issue: 5 View HTML