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Journal of Product & Brand Management

Volume 18 Issue 5

Published: 2009 | Start Page: 326

Special Issue: The power of brands as intangible assets
Guest Editor(s): Dr Francisco Guzmán and Dr Temi Abimbola

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Articles

Articles
Article No:	Article Information:
1810978	Customer and non-customer perspectives for examining corporate reputation Hamed M. Shamma, Salah S. Hassan (pp. 326-337) Keywords: Corporate image, Customer behaviour, Individual perception, Stakeholder analysis, United States of America ArticleType: Research paper View HTML \| View PDF (193 KB) \| Reprints & Permissions
1810979	One brand perception? Or many? The heterogeneity of intra-brand knowledge Oliver Koll, Sylvia von Wallpach (pp. 338-345) Keywords: Brand awareness, Brand image, Perception ArticleType: Research paper View HTML \| View PDF (214 KB) \| Reprints & Permissions
1810980	Determinants of fashion store personality: a consumer perspective Malaika Brengman, Kim Willems (pp. 346-355) Keywords: Belgium, Fashion industry, Perception, Qualitative research, Store ambience ArticleType: Research paper View HTML \| View PDF (113 KB) \| Reprints & Permissions
1810981	Linking customer-based brand equity with brand market performance: a managerial approach Ahmed H. Tolba, Salah S. Hassan (pp. 356-366) Keywords: Brand equity, Brand management, Customer loyalty ArticleType: Research paper View HTML \| View PDF (204 KB) \| Reprints & Permissions
1810982	Internal branding: a university's most valuable intangible asset Rex Whisman (pp. 367-370) Keywords: Brand management, Intangible assets, Universities ArticleType: Case study View HTML \| View PDF (70 KB) \| Reprints & Permissions
1810983	Translating country-of-origin effects into prices Ronald Drozdenko, Marlene Jensen (pp. 371-378) Keywords: China, Country of origin, Perception, Pricing ArticleType: Research paper View HTML \| View PDF (437 KB) \| Reprints & Permissions
1810984	Pricing information goods Frank Linde (pp. 379-384) Keywords: Information media, Pricing policy, Product mix ArticleType: General review View HTML \| View PDF (218 KB) \| Reprints & Permissions

Book Review

Fusion for Profit
Item No:	Item Information
1810975	Fusion for Profit Vol : 18 Issue: 5 Special Issue: The power of brands as intangible assets Author(s): Jim Dupree View HTML

The Truth about Creating Brands People Love
Item No:	Item Information
1810976	The Truth about Creating Brands People Love Vol : 18 Issue: 5 Special Issue: The power of brands as intangible assets Author(s): Kirk Hazlett View HTML

The Brand Bubble
Item No:	Item Information
1810977	The Brand Bubble Vol : 18 Issue: 5 Special Issue: The power of brands as intangible assets Author(s): Wei Hao View HTML

Editorial

Editorial
Item No:	Item Information
1810985	Editorial Vol : 18 Issue: 5 Special Issue: The power of brands as intangible assets Author(s): Richard C. Leventhal View HTML

Guest editorial

Guest editorial
Item No:	Item Information
1810986	Guest editorial Vol : 18 Issue: 5 Special Issue: The power of brands as intangible assets Author(s): Francisco Guzman, Temi Abimbola View HTML