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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal


Volume 12 Issue 4

Published: 2009 | Start Page: 367

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Articles

Articles
Article No: Article Information:
1811158 Facilitating and maintaining research access into ethnic minority firms
Levent Altinay, Catherine L. Wang (pp. 367-390)
Keywords: Ethnic minorities, Qualitative research, Research work, Small enterprises, United Kingdom
ArticleType: Research paper
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1811159 The entrepreneurial marketing mix
Diane M. Martin (pp. 391-403)
Keywords: Communication, Entrepreneurialism, Marketing, Marketing mix
ArticleType: Research paper
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1811160 The role of vendor in eCRM tool development
Kelley O'Reilly, David Paper (pp. 404-427)
Keywords: Communication technologies, Customer relations, Customer service management, Organizational change
ArticleType: Case study
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1811161 Applying theory to structure respondents' stated motivations for participating in web surveys
Vallen Han, Gerald Albaum, James B. Wiley, Peter Thirkell (pp. 428-442)
Keywords: Internet, Motivation (psychology), Surveys
ArticleType: Research paper
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1811162 Exploring the decision-making process of Canadian organic food consumers: Motivations and trust issues
Leila Hamzaoui Essoussi, Mehdi Zahaf (pp. 443-459)
Keywords: Canada, Consumer behaviour, Decision making, Motivation (psychology), Organic foods, Trust
ArticleType: Research paper
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1811163 Internationalisation and sport branding strategy: a French perception of the Big Four brands
Nicolas Chanavat, Guillaume Bodet (pp. 460-481)
Keywords: Brands, Football, Globalization, Sports
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1811164 Editorial
Vol : 12 Issue: 4
Author(s): Len Tiu Wright
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