Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Strategy & Leadership

---

Articles

Articles

Article No:	Article Information:
1811476	Smart complexity Daniel Mahler, Adheer Bahulkar (pp. 5-11) Keywords: Cost reduction, Marketing strategy, Product development, Production processes, Supply chain management ArticleType: Conceptual paper View HTML | View PDF (631 KB) | Reprints & Permissions
1811477	Exploring “analytics” to make better decisions – the questions executives need to ask Liam Fahey (pp. 12-18) Keywords: Data analysis, Decision making, Marketing audit, Senior management, Simulation ArticleType: Conceptual paper View HTML | View PDF (198 KB) | Reprints & Permissions
1811478	A pharmaceutical company harnesses the power of analytics T.E. Clifton III (pp. 19-21) Keywords: Corporate strategy, Data analysis, Decision making, Pharmaceuticals industry, Social networks, Internet ArticleType: Case study View HTML | View PDF (200 KB) | Reprints & Permissions
1811479	A comprehensive strategy for globally integrated operations Dave Lubowe, Judith Cipollari, Patrick Antoine (pp. 22-30) Keywords: Corporate strategy, Globalization, Operations management, Supply chain management ArticleType: Research paper View HTML | View PDF (744 KB) | Reprints & Permissions
1811480	Entering the Chinese mid-market segment: key to long-term success? Heiko Gebauer, Thomas Fischer, Elgar Fleisch (pp. 31-39) Keywords: China, International marketing, Market research, Market segmentation, Marketing strategy ArticleType: Research paper View HTML | View PDF (944 KB) | Reprints & Permissions
1811481	A tiny start-up offers invaluable innovation lessons for large manufacturers Martin Hoegl, Matthias Weiss, Michael Gibbert, Liisa Välikangas (pp. 40-41) Keywords: Automotive industry, Innovation, Product design, Resource management ArticleType: Case study View HTML | View PDF (91 KB) | Reprints & Permissions
1811482	When an initiative is stalled by warring factions Laura Stone (pp. 42-46) Keywords: Call centres, Outsourcing, Partnership, Project management, Strategic planning ArticleType: Case study View HTML | View PDF (295 KB) | Reprints & Permissions

Editor’s letter

Editor’s letter

Item No:	Item Information
1811483	Editor’s letter Vol : 37 Issue: 5 Author(s): Robert M. Randall View HTML

CEO advisory

Strategy in the media

Item No:	Item Information
1811484	Strategy in the media Vol : 37 Issue: 5 Author(s): Craig Henry View HTML

ASP 2009 conference report

Charting paths to a sustainable future

Item No:	Item Information
1811485	Charting paths to a sustainable future Vol : 37 Issue: 5 Author(s): Stan Abraham View HTML

The strategist’s bookshelf

Learning from the expensive failures of others

Item No:	Item Information
1811486	Learning from the expensive failures of others Vol : 37 Issue: 5 Author(s): Joseph Calandro View HTML

Measuring the true ROI of marketing dollars

Item No:	Item Information
1811487	Measuring the true ROI of marketing dollars Vol : 37 Issue: 5 Author(s): Mark McNeilly View HTML

Quick takes

Quick takes

Item No:	Item Information
1811488	Quick takes Vol : 37 Issue: 5 Author(s): Catherine Gorrell View HTML