| 1819194 |
Affect and cognition as predictors of behavioral intentions towards services
Anne Smith, Nina Reynolds
(pp. 580-600)
Keywords:
Africa,
Behaviour,
China,
Cognition,
Cross-cultural studies,
England
ArticleType: Research paper
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(123 KB)
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| 1819195 |
A cultural paradox in authority-based advertising
Jae Min Jung, Kawpong Polyorat, James J. Kellaris
(pp. 601-632)
Keywords:
Advertising,
Cross-cultural studies,
South Korea,
Thailand,
United States of America,
Young adults
ArticleType: Research paper
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(175 KB)
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| 1819196 |
Intra-organizational factors and market orientation: effects of national culture
Ahmet H. Kirca, G. Tomas M. Hult
(pp. 633-650)
Keywords:
Market orientation,
Marketing strategy,
National cultures
ArticleType: Research paper
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(105 KB)
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| 1819197 |
Distance factors and target market selection: the moderating effect of market potential
Shavin Malhotra, K. Sivakumar, PengCheng Zhu
(pp. 651-673)
Keywords:
Developing countries,
Globalization,
Market entry,
Market strategy
ArticleType: Research paper
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(248 KB)
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| 1819198 |
Will ethical consumers sustain their values in the global credit crunch?
Marylyn Carrigan, Patrick de Pelsmacker
(pp. 674-687)
Keywords:
Consumer behaviour,
Ethics,
International marketing,
Recession,
Sustainable development
ArticleType: Research paper
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(93 KB)
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