| 1817015 |
Emotional intelligence and marketing effectiveness
N. Gladson Nwokah, Augustine I. Ahiauzu
(pp. 864-881)
Keywords:
Marketing,
Nigeria,
Organizational effectiveness
ArticleType: Research paper
View HTML
|
View PDF
(100 KB)
| Reprints & Permissions
|
| 1817016 |
Low-income consumers' reactions to low-involvement products
Ayantunji Gbadamosi
(pp. 882-899)
Keywords:
Consumer behaviour,
England,
Food products,
Low pay,
Promotional methods
ArticleType: Research paper
View HTML
|
View PDF
(111 KB)
| Reprints & Permissions
|
| 1817017 |
The challenges of internationalising national culture-based hand-crafted products
Jesus Cambra-Fierro, Rosario Vazquez-Carrasco, Edgar Centeno
(pp. 900-908)
Keywords:
Crafts,
Globalization,
National cultures,
Small to medium-sized enterprises,
Spain
ArticleType: Research paper
View HTML
|
View PDF
(144 KB)
| Reprints & Permissions
|
| 1817018 |
Reaching and influencing consumers in the prescription medicine market
Julia Peters, Deon Nel, Stewart Adam
(pp. 909-925)
Keywords:
Drugs,
Marketing communications,
Marketing strategy,
Medical prescriptions,
Pharmaceuticals industry
ArticleType: Case study
View HTML
|
View PDF
(217 KB)
| Reprints & Permissions
|
| 1817019 |
Marketing theory and practice: the case of the Egg Card
Nnamdi O. Madichie
(pp. 926-944)
Keywords:
Financial services,
Marketing,
Marketing theory,
United Kingdom,
Virtual banking
ArticleType: Research paper
View HTML
|
View PDF
(112 KB)
| Reprints & Permissions
|
| 1817020 |
The beer market and advertising expenditure
Kari Heimonen, Outi Uusitalo
(pp. 945-975)
Keywords:
Advertising,
Beer,
Market share
ArticleType: Research paper
View HTML
|
View PDF
(174 KB)
| Reprints & Permissions
|
| 1817021 |
Product placement in Bollywood movies
Sukhbinder Barn
(pp. 976-980)
Keywords:
Brand awareness,
Cinema,
India,
Product positioning
ArticleType: Research paper
View HTML
|
View PDF
(49 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite