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Journal of Fashion Marketing and Management

Volume 13 Issue 4

Published: 2009 | Start Page: 481

Special Issue: Fashion marketing and management in the Asia-Pacific region
Guest Editor(s): Gail Taylor

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Articles

Articles
Article No:	Article Information:
1812418	Buyer-supplier relationships in Dongdaemun fashion market: relationship quality model Ho Jung Choo, Ji-Wook Jung, Ihn Hee Chung (pp. 481-500) Keywords: Channel relationships, Customer satisfaction, Quality, South Korea, Trust ArticleType: Research paper View HTML \| View PDF (288 KB) \| Reprints & Permissions
1812419	Factors influencing internet shopping behaviour: a survey of consumers in Thailand Orapin Laohapensang (pp. 501-513) Keywords: Consumer behaviour, Internet shopping, Thailand ArticleType: Research paper View HTML \| View PDF (333 KB) \| Reprints & Permissions
1812420	Potential niche markets for luxury fashion goods in China Ling Gao, Marjorie J.T. Norton, Zhi-ming Zhang, Chester Kin-man To (pp. 514-526) Keywords: China, Consumers, Fashion, Market segmentation ArticleType: Research paper View HTML \| View PDF (92 KB) \| Reprints & Permissions
1812421	Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong Shuk-Ching Liu, Tsan-Ming Choi (pp. 527-540) Keywords: Brand extensions, Consumer behaviour, Fashion, Hong Kong, Retailing ArticleType: Research paper View HTML \| View PDF (87 KB) \| Reprints & Permissions
1812422	Information source usage in teen apparel purchases: China, Japan and the United States Allen D. Schaefer, R. Stephen Parker, Charles M. Hermans (pp. 541-552) Keywords: Adolescents, China, Clothing, Consumer behaviour, Japan, United States of America ArticleType: Research paper View HTML \| View PDF (85 KB) \| Reprints & Permissions
1812423	Perception of appearance and use of appearance products among Chinese women Karen Kaigler-Walker, Zelda L. Gilbert (pp. 553-565) Keywords: China, Consumer behaviour, Fashion industry, Marketing ArticleType: Research paper View HTML \| View PDF (274 KB) \| Reprints & Permissions
1812424	Creating brand equity in the Chinese clothing market: The effect of selected marketing activities on brand equity dimensions Xiao Tong, Jana M. Hawley (pp. 566-581) Keywords: Brand equity, China, Clothing, Marketing ArticleType: Research paper View HTML \| View PDF (246 KB) \| Reprints & Permissions

Book Review

Managing Fashion and Luxury Companies
Item No:	Item Information
1812417	Managing Fashion and Luxury Companies Vol : 13 Issue: 4 Special Issue: Fashion marketing and management in the Asia-Pacific region Author(s): Pierre-Luc Emond View HTML

Guest editorial

Flaws in the fabric – a ghost in the machine
Item No:	Item Information
1812425	Flaws in the fabric – a ghost in the machine Vol : 13 Issue: 4 Special Issue: Fashion marketing and management in the Asia-Pacific region Author(s): Gail Taylor View HTML