| 1811798 |
Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking
Yaowalak Poolthong, Rujirutana Mandhachitara
(pp. 408-427)
Keywords:
Banking,
Brand image,
Corporate social responsibility,
Perception,
Thailand
ArticleType: Research paper
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(161 KB)
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| 1811799 |
Customer tradeoffs between key determinants of SME banking loyalty
Regan Lam, Suzan Burton, Hing-Po Lo
(pp. 428-445)
Keywords:
Banking,
Consumer behaviour,
Customer loyalty,
Customer relations,
Hong Kong,
Pricing
ArticleType: Research paper
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(119 KB)
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| 1811800 |
Babbling before banking? Online communities and pre-purchase information seeking
Sven C. Berger, Christian M. Messerschmidt
(pp. 446-466)
Keywords:
Communities,
Consumer marketing,
Finance,
Germany,
Information retrieval,
Internet
ArticleType: Research paper
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(218 KB)
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| 1811801 |
The social role of financial companies as a determinant of consumer behaviour
Maria del Mar Garcia de los Salmones, Andrea Perez, Ignacio Rodriguez del Bosque
(pp. 467-485)
Keywords:
Business ethics,
Corporate social responsibility,
Customer loyalty,
Customer relations,
Customer satisfaction,
Financial institutions
ArticleType: Research paper
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(204 KB)
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