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Journal of Product & Brand Management

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Volume 18 Issue 6

Published: 2009 | Start Page: 392

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Articles

Articles
Article No:	Article Information:
1812333	Function and problems of brand name pharmaceuticals Herbert Jack Rotfeld (pp. 392-393) Keywords: Drugs, Health insurance, Pharmaceutical products ArticleType: Viewpoint View HTML \| View PDF (48 KB) \| Reprints & Permissions
1812334	Extending the brand: controllable drivers of feedback effects Teresa Montaner, José M. Pina (pp. 394-403) Keywords: Advertising, Brand extensions, Brand image, Brand management, Corporate strategy ArticleType: Research paper View HTML \| View PDF (196 KB) \| Reprints & Permissions
1812335	Corporate brand management in higher education: the case of ERAU Tamilla Curtis, Russell Abratt, William Minor (pp. 404-413) Keywords: Brands, Corporate branding, Higher education, United States of America ArticleType: Case study View HTML \| View PDF (142 KB) \| Reprints & Permissions
1812336	Loyalty's influence on satisfaction in cross-cultural settings S. Allen Broyles (pp. 414-424) Keywords: Cross-cultural management, Customer loyalty, Customer satisfaction ArticleType: Research paper View HTML \| View PDF (218 KB) \| Reprints & Permissions
1812337	New product development: an overlooked but critical course Geoffrey P. Lantos, Donald L. Brady, Patrick H. McCaskey (pp. 425-436) Keywords: Education, Innovation, Marketing departments, New products ArticleType: Research paper View HTML \| View PDF (142 KB) \| Reprints & Permissions
1812338	Brand credibility in cause-related marketing: the moderating role of consumer values Enrique Bigné-Alcañiz, Rafael Currás-Pérez, Isabel Sánchez-García (pp. 437-447) Keywords: Brands, Cause marketing, Consumer behaviour, Linear structure equation modelling ArticleType: Research paper View HTML \| View PDF (171 KB) \| Reprints & Permissions
1812339	Creating a culture of innovation at Portugal Telecom Dennis A. Pitta (pp. 448-451) Keywords: Innovation, Organizational culture, Portugal, Product development ArticleType: Case study View HTML \| View PDF (66 KB) \| Reprints & Permissions
1812340	Product categories, returns policy and pricing strategy for e-marketers Ruiliang Yan (pp. 452-460) Keywords: Electronic commerce, Marketing, Marketing decision making, Pricing policy, Returns ArticleType: Research paper View HTML \| View PDF (183 KB) \| Reprints & Permissions
1812341	A framework for understanding consumptive delay: rebate proneness and redemption Michael McCall, Carol L. Bruneau, Aimee Dars Ellis, Kimberly Mian (pp. 461-467) Keywords: Brand loyalty, Buying behaviour, Consumer behaviour, Promotion ArticleType: Research paper View HTML \| View PDF (204 KB) \| Reprints & Permissions

Book Review

Changing the Game: How Video Games are Transforming the Future of Business
Item No:	Item Information
1812330	Changing the Game: How Video Games are Transforming the Future of Business Vol : 18 Issue: 6 Author(s): Michael Barone View HTML

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-energize Their Brands
Item No:	Item Information
1812331	Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-energize Their Brands Vol : 18 Issue: 6 Author(s): Ivana First View HTML

Instant Appeal: The 8 Primal Factors that Create Blockbuster Success
Item No:	Item Information
1812332	Instant Appeal: The 8 Primal Factors that Create Blockbuster Success Vol : 18 Issue: 6 Author(s): Carla Stalling Walter View HTML

Editorial

Editorial
Item No:	Item Information
1812342	Editorial Vol : 18 Issue: 6 Author(s): Richard C. Leventhal View HTML