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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics


Volume 21 Issue 4

Published: 2009 | Start Page: 455

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Articles

Articles
Article No: Article Information:
1816709 Selecting techniques for use in an internet survey
James B. Wiley, Vallen Han, Gerald Albaum, Peter Thirkell (pp. 455-474)
Keywords: Data collection, Internet, Market surveys, New Zealand, Online operations
ArticleType: Research paper
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1816710 Perceptions of countries based on personality traits: a study in China
Alain d'Astous, Dong Li (pp. 475-488)
Keywords: China, Country of origin, Individual perception, National cultures, Personality
ArticleType: Research paper
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1816711 Exploratory evaluation of potential and current consumers of organic cotton in Hawaii
Shu-Hwa Lin (pp. 489-506)
Keywords: Consumer behaviour, Cotton, Ecology, Natural products, United States of America
ArticleType: Research paper
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1816712 The effects of positive and negative ad-evoked associations on brand attitude
Sandra Praxmarer, Heribert Gierl (pp. 507-520)
Keywords: Advertising, Brands, Cognition, Consumer behaviour, Memory, Nostalgia
ArticleType: Research paper
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1816713 Food risk and knowledge in the satisfaction-repurchase loyalty relationship
Ho Huy Tuu, Svein Ottar Olsen (pp. 521-536)
Keywords: Consumer behaviour, Consumer risk, Customer loyalty, Customer satisfaction, Fish (food), Vietnam
ArticleType: Research paper
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1816714 Development of retailers' own label products in Taiwan
Amelia Yuen Shan Au-Yeung, Jessica Lu (pp. 540-554)
Keywords: Generics, Labelling, Product management, Retailers, Taiwan
ArticleType: Research paper
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1816715 An empirical model of international student satisfaction
Rodney Arambewela, John Hall (pp. 555-569)
Keywords: Australia, Customer satisfaction, Individual perception, Overseas students, Postgraduates
ArticleType: Research paper
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1816716 The impact of market orientation and corporate social responsibility on firm performance: Evidence from China
Riliang Qu (pp. 570-582)
Keywords: Business performance, China, Corporate social responsibility, Market orientation
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1816717 Editorial
Vol : 21 Issue: 4
Author(s): Ian Phau
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Guest editorial

Furthering marketing knowledge with relevance to the Asia Pacific
Item No: Item Information
1816718 Furthering marketing knowledge with relevance to the Asia Pacific
Vol : 21 Issue: 4
Author(s): Charles C. Cui and John Cadogan
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