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International Journal of Retail & Distribution Management


Volume 37 Issue 11

Published: 2009 | Start Page: 896


Special Issue: Retail Branding
Guest Editor(s): D. Ahlert, R. Olbrich, P. Kenning and H. Schroeder
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Articles

Articles
Article No: Article Information:
1816959 Consumer-factors moderating private label brand success: further empirical results
Mark S. Glynn, Shaoshan Chen (pp. 896-914)
Keywords: Brand loyalty, Brands, Consumer behaviour, Demographics
ArticleType: Research paper
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1816960 How to solve product-harm crises in retailing?: Empirical insights from service recovery and negative publicity research
Dirk Standop, Guido Grunwald (pp. 915-932)
Keywords: Communication, Compensation, Complaints, Retail management, Retailing
ArticleType: Literature review
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1816961 Consequences of competition between national brands and private labels: Empirical results from different German outlet formats
Rainer Olbrich, Gundula Grewe (pp. 933-951)
Keywords: Brands, Food products, Germany, Labelling, Retail marketing, Retailing
ArticleType: Research paper
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1816962 Moderating role of involvement in building a retail brand
Bernhard Swoboda, Frank Haelsig, Hanna Schramm-Klein, Dirk Morschett (pp. 952-974)
Keywords: Brand equity, Brands, Consumer behaviour, Retailing
ArticleType: Research paper
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1816963 Retailer premium own-brands: creating customer loyalty through own-brand products advantage
Ying Huang, Patricia Huddleston (pp. 975-992)
Keywords: Brand loyalty, Brands, Customer loyalty
ArticleType: Conceptual paper
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1816964 Marshall Field's becomes Macy's: understanding retail brand
Marilyn Lavin (pp. 993-1007)
Keywords: Brands, Departments stores, Retailing, United States of America
ArticleType: Research paper
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Book Review

Quo vadis Manufacturers? Private Label Strategy: How to Meet the Store Brand Challenge
Item No: Item Information
1816825 Quo vadis Manufacturers? Private Label Strategy: How to Meet the Store Brand Challenge
Vol : 37 Issue: 11
Special Issue: Retail Branding
Author(s): Marco Hubert
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Guest editorial

Guest editorial
Item No: Item Information
1816832 Guest editorial
Vol : 37 Issue: 11
Special Issue: Retail Branding
Author(s): Dieter Ahlert, Rainer Olbrich, Peter Kenning, Hendrik Schroeder
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