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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1816992	To buy or not to buy? A social dilemma perspective on green buying Shruti Gupta, Denise T. Ogden (pp. 376-391) Keywords: Buying behaviour, Consumer behaviour, Environmental politics, Influence ArticleType: Research paper View HTML | View PDF (178 KB) | Reprints & Permissions
1816993	Limited influence of loyalty program membership on relational outcomes Russell Lacey (pp. 392-402) Keywords: Customer loyalty, Loyalty schemes, Relationship marketing ArticleType: Research paper View HTML | View PDF (181 KB) | Reprints & Permissions
1816994	Do credit card redemption reward programs work in China? An empirical study Matthew Tingchi Liu (pp. 403-414) Keywords: Consumer behaviour, Credit cards, Customer loyalty ArticleType: Research paper View HTML | View PDF (139 KB) | Reprints & Permissions
1816995	Gender differences in information search: implications for retailing Nelson Barber, Tim Dodd, Natalia Kolyesnikova (pp. 415-426) Keywords: Consumer behaviour, Customer satisfaction, Search output ArticleType: Research paper View HTML | View PDF (133 KB) | Reprints & Permissions
1816996	Stock ownership as a motivation of brand-loyal and brand-supportive behaviors Jaakko Aspara (pp. 427-436) Keywords: Brand loyalty, Customer loyalty, Investors, Repeat buying, Shareholders ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
1816997	Consumer perceptions of own brands: international differences John R. Anchor, Terezie Kour?ilová (pp. 437-449) Keywords: Czech Republic, Generics, Retailing, United Kingdom ArticleType: Research paper View HTML | View PDF (152 KB) | Reprints & Permissions
1816998	Ten tips to winning at consumer centricity: for retailers and manufacturers Brian Ross (pp. 450-454) Keywords: Competitive advantage, Customer orientation, Retailers ArticleType: Case study View HTML | View PDF (248 KB) | Reprints & Permissions

Book Review

The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Profitability

Item No:	Item Information
1816989	The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Profitability Vol : 26 Issue: 6 Author(s): Marianna Sigala View HTML

Spanning Silos: The New CMO Imperative

Item No:	Item Information
1816990	Spanning Silos: The New CMO Imperative Vol : 26 Issue: 6 Author(s): Abhijit Roy View HTML

The Way We'll Be: The Zogby Report on the Transformation of the American Dream

Item No:	Item Information
1816991	The Way We'll Be: The Zogby Report on the Transformation of the American Dream Vol : 26 Issue: 6 Author(s): Ramendra Singh View HTML

Editorial

Editorial

Item No:	Item Information
1816999	Editorial Vol : 26 Issue: 6 Author(s): Richard C. Leventhal View HTML

Computer currency

Kindle DX, the eBook Reader

Item No:	Item Information
1817000	Kindle DX, the eBook Reader Vol : 26 Issue: 6 Author(s): Robert Jameson View HTML

Internet currency

An online search engine that reveals low product prices

Item No:	Item Information
1817001	An online search engine that reveals low product prices Vol : 26 Issue: 6 View HTML