| 1819256 |
Service quality and satisfaction in business-to-business services
Richard A. Spreng, Linda Hui Shi, Thomas J. Page
(pp. 537-548)
Keywords:
Business-to-business marketing,
Customer satisfaction,
Customer services quality
ArticleType: Research paper
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(178 KB)
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| 1819257 |
Coordinated interaction and paradox in business relationships
Sergio Biggemann, Francis Buttle
(pp. 549-560)
Keywords:
Business performance,
Business-to-business marketing,
Channel relationships
ArticleType: Research paper
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(346 KB)
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| 1819258 |
Evolving B2B e-commerce adaptation for SME suppliers
Harold Boeck, Ygal Bendavid, Elisabeth Lefebvre
(pp. 561-574)
Keywords:
Buyer-seller relationships,
Electronic commerce,
Small to medium-sized enterprises,
Supply chain management
ArticleType: Research paper
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(350 KB)
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| 1819259 |
The impact of industry and training influences on salesforce consulting time and consulting effectiveness
Alfred Pelham
(pp. 575-584)
Keywords:
Competitive strategy,
Mathematical modelling,
Sales force,
Sales management,
Training
ArticleType: Research paper
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(159 KB)
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| 1819260 |
Relationship-value-based antecedents of customer satisfaction and loyalty in manufacturing
Barbara Cater, Tomaž Cater
(pp. 585-597)
Keywords:
Business-to-business marketing,
Buyer-seller relationships,
Customer loyalty,
Customer satisfaction,
Value added
ArticleType: Research paper
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(335 KB)
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| 1819261 |
A re-examination of B2B sales performance
Ronald Zallocco, Ellen Bolman Pullins, Michael L. Mallin
(pp. 598-610)
Keywords:
Business-to-business marketing,
Qualitative research,
Sales force,
Sales management
ArticleType: Research paper
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(143 KB)
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| 1819262 |
Strategic account management in an emerging economy
Faten Baddar Al-Husan, Ross Brennan
(pp. 611-620)
Keywords:
Case studies,
Cross-cultural management,
Key accounts,
Telecommunications
ArticleType: Case study
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(114 KB)
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