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Corporate Communications: An International Journal


Volume 14 Issue 4

Published: 2009 | Start Page: 369


Special Issue: Explicating Corporate Identity
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Articles

Articles
Article No: Article Information:
1819604 Perspectives on organisational change: The struggle between dominating and residual cultures in savings banks
Lars Silver (pp. 369-388)
Keywords: Corporate identity, Financial services, Organizational change, Organizational culture, Savings banks, Sweden
ArticleType: Case study
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1819605 Implications of Habermas's “theory of communicative action” for corporate brand management
Joachim Kernstock, Tim Oliver Brexendorf (pp. 389-403)
Keywords: Brand management, Corporate brands, Social theories, Stakeholder analysis, Strategic marketing
ArticleType: Conceptual paper
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1819606 Corporate identity manifested through historical references
Anna Blombäck, Olof Brunninge (pp. 404-419)
Keywords: Corporate branding, Corporate communications, Corporate identity, History
ArticleType: Research paper
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1819607 Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion
Alan Pomering, Lester W. Johnson (pp. 420-439)
Keywords: Advertising, Consumers, Corporate branding, Corporate identity, Corporate social responsibility
ArticleType: Research paper
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1819608 Explicating ethical corporate identity in the financial sector
Shaun Powell, Wim J.L. Elving, Chris Dodd, Julia Sloan (pp. 440-455)
Keywords: Business ethics, Corporate branding, Corporate identity, Employee attitudes, Financial institutions, United Kingdom
ArticleType: Research paper
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1819609 Corporate social responsibility and transparent pricing in the case of the euro changeover
Urša Golob, Zlatko Jancic, Borut Marko Lah (pp. 456-469)
Keywords: Communication, Corporate social responsibility, Currencies, Pricing, Slovenia
ArticleType: Case study
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Book Review

Public Relations and Social Theory: Key Figures and Concepts
Item No: Item Information
1819603 Public Relations and Social Theory: Key Figures and Concepts
Vol : 14 Issue: 4
Special Issue: Explicating Corporate Identity
Author(s): Urša Golob and Klement Podnar
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Guest editorial

Explicating corporate identity
Item No: Item Information
1819610 Explicating corporate identity
Vol : 14 Issue: 4
Special Issue: Explicating Corporate Identity
Author(s): John M.T. Balmer, Shaun M. Powell, Wim J.L. Elving
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