| 1819604 |
Perspectives on organisational change: The struggle between dominating and residual cultures in savings banks
Lars Silver
(pp. 369-388)
Keywords:
Corporate identity,
Financial services,
Organizational change,
Organizational culture,
Savings banks,
Sweden
ArticleType: Case study
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(121 KB)
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| 1819605 |
Implications of Habermas's “theory of communicative action” for corporate brand management
Joachim Kernstock, Tim Oliver Brexendorf
(pp. 389-403)
Keywords:
Brand management,
Corporate brands,
Social theories,
Stakeholder analysis,
Strategic marketing
ArticleType: Conceptual paper
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(96 KB)
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| 1819606 |
Corporate identity manifested through historical references
Anna Blombäck, Olof Brunninge
(pp. 404-419)
Keywords:
Corporate branding,
Corporate communications,
Corporate identity,
History
ArticleType: Research paper
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(105 KB)
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| 1819607 |
Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion
Alan Pomering, Lester W. Johnson
(pp. 420-439)
Keywords:
Advertising,
Consumers,
Corporate branding,
Corporate identity,
Corporate social responsibility
ArticleType: Research paper
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(114 KB)
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| 1819608 |
Explicating ethical corporate identity in the financial sector
Shaun Powell, Wim J.L. Elving, Chris Dodd, Julia Sloan
(pp. 440-455)
Keywords:
Business ethics,
Corporate branding,
Corporate identity,
Employee attitudes,
Financial institutions,
United Kingdom
ArticleType: Research paper
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(98 KB)
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| 1819609 |
Corporate social responsibility and transparent pricing in the case of the euro changeover
Urša Golob, Zlatko Jancic, Borut Marko Lah
(pp. 456-469)
Keywords:
Communication,
Corporate social responsibility,
Currencies,
Pricing,
Slovenia
ArticleType: Case study
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(92 KB)
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