| 1822062 |
Is a “star” worth a thousand words?: The interplay between product-review texts and rating valences
Alex S.L. Tsang, Gerard Prendergast
(pp. 1269-1280)
Keywords:
Advertising,
Customer satisfaction,
Generation and dissemination of information,
Internet,
Market research methods,
Mobile communication systems
ArticleType: Viewpoint
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(104 KB)
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| 1822063 |
Can marketing practice keep up with Europe's ageing population?
Nicholas J. Thompson, Keith E. Thompson
(pp. 1281-1288)
Keywords:
Customer satisfaction,
Demography,
Europe Union,
Marketing,
Older consumers
ArticleType: Viewpoint
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(96 KB)
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| 1822064 |
Examining the academic/commercial divide in marketing research
Paul R. Baines, Ross Brennan, Mark Gill, Roger Mortimore
(pp. 1289-1299)
Keywords:
Academic staff,
Attitudes,
Generation and dissemination of information,
Market research,
Marketing agencies
ArticleType: Viewpoint
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(358 KB)
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| 1822065 |
Brand extension strategies: perceived fit, brand type, and culture influences
Isabel Buil, Leslie de Chernatony, Leif E. Hem
(pp. 1300-1324)
Keywords:
Brand extensions,
Brand image,
Europe,
National cultures,
Strategic planning
ArticleType: Research paper
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(212 KB)
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| 1822066 |
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
Aron O'Cass, Jay Weerawardena
(pp. 1325-1348)
Keywords:
Business performance,
Entrepreneurialism,
International business,
International marketing,
Small to medium-sized enterprises
ArticleType: Research paper
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(547 KB)
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| 1822067 |
Market orientation and enterprise policy
Don O'Sullivan, Patrick Butler
(pp. 1349-1364)
Keywords:
Business performance,
Business policy,
Ireland,
Manufacturing resource planning,
Market orientation
ArticleType: Research paper
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(107 KB)
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| 1822068 |
Differentiation and silver medal winner effects
Albert Caruana, Leyland F. Pitt, Pierre Berthon, Michael Page
(pp. 1365-1377)
Keywords:
Brand identity,
Consumer behaviour,
Customer satisfaction,
Product differentiation,
Quality awards
ArticleType: Research paper
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(175 KB)
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| 1822069 |
Niche firms and marketing strategy: An exploratory study of internationally oriented niche firms
Kjell Toften, Trond Hammervoll
(pp. 1378-1391)
Keywords:
International business,
Marketing strategy,
Niche marketing,
Product differentiation,
Product positioning,
Small enterprises
ArticleType: Research paper
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(93 KB)
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| 1822070 |
Dynamic capabilities: the missing link in CRM investments
Stan Maklan, Simon Knox
(pp. 1392-1410)
Keywords:
Buyer-seller relationships,
Consumer marketing,
Customer satisfaction,
Customer service management,
Process analysis
ArticleType: Viewpoint
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(202 KB)
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| 1822071 |
Female role stereotypes in print advertising: Identifying associations with magazine and product categories
Emmanuella Plakoyiannaki, Yorgos Zotos
(pp. 1411-1434)
Keywords:
Advertising,
Magazines,
Prejudice,
Sexual discrimination,
United Kingdom,
Women
ArticleType: Research paper
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(131 KB)
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| 1822072 |
Internal market orientation and its influence on organisational performance
Vicent Tortosa, Miguel A. Moliner, Javier Sánchez
(pp. 1435-1456)
Keywords:
Customer satisfaction,
Customer services quality,
Internal marketing,
Market orientation,
Organizational performance
ArticleType: Research paper
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(214 KB)
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| 1822073 |
Advertising and promotions budgeting and the role of risk
Douglas West, Gerard P. Prendergast
(pp. 1457-1476)
Keywords:
Advertising,
Budgets,
Risk management,
United Kingdom
ArticleType: Research paper
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(115 KB)
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| 1822074 |
High quality and low cost: the lean service centre
Niall Piercy, Nick Rich
(pp. 1477-1497)
Keywords:
Budgetary control,
Call centres,
Financial services,
Lean production,
Quality,
United Kingdom
ArticleType: Research paper
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(153 KB)
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| 1822075 |
Cross-national segmentation: An application to the NAFTA airline passenger market
Edward R. Bruning, Michael Y. Hu, Wei (Andrew) Hao
(pp. 1498-1522)
Keywords:
Airlines,
Canada,
Free trade,
International marketing,
Mexico,
United States of America
ArticleType: Research paper
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(125 KB)
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