| 852588 |
Marketing's Social dilemma
Gardon Wills
(pp. 4-14)
Keywords:
Customer satisfaction,
Management,
Marketing,
Marketing planning,
Organizational development
ArticleType: Conceptual Paper
|
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(776 KB)
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| 852589 |
The role of customer service in industrial marketing
M.T. Cunnigham, D.A. Roberts
(pp. 15-28)
Keywords:
Consumer behaviour,
Customer satisfaction,
Industrial marketing,
Marketing strategy,
Purchasing
ArticleType: Research Paper
|
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(592 KB)
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|
| 852590 |
Price and product quality assessment
R.S. Masen
(pp. 29-41)
Keywords:
Advertising,
Customoer satisfaction,
Measurement,
Pricing,
Product quality
ArticleType: Research paper
|
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(799 KB)
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| 852591 |
The impact of out-of-town shipping: a test of the Lakschmanan-Harsen model
C.T. Gilligan, P.M. Rainford, A.R. Thorne
(pp. 42-56)
Keywords:
Consumer behaviour,
Models,
Out-of-town stores,
Purchasing
ArticleType: Research paper
|
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(861 KB)
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|
| 852592 |
Sales analysis: a visual approach
J. Eardley-Simpson
(pp. 57-74)
Keywords:
Information systems,
Marketing,
Models,
Sales planning
ArticleType: Research paper
|
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(1047 KB)
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| 852593 |
Hunting down the marketing management gap: in a developing economy
Sin-Jee Chong
(pp. 75-82)
Keywords:
Foreign investment,
Malaysia,
Marketing,
Organizational effectiveness
ArticleType: General review
|
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(451 KB)
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| 852594 |
Marketing financial services: a review note
D.G. Davies
(pp. 83-88)
Keywords:
Financial services,
Intangibility,
Marketing,
Marketing planning,
Services marketing
ArticleType: Research Paper
|
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(415 KB)
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