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European Journal of Marketing
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European Journal of Marketing

Volume 26 Issue 2

Published: 1992 | Start Page: 5

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Articles

Articles
Article No: Article Information:
853256 Brand Pricing in a Recession
Leslie de Chernatony, Simon Knox, Mark Chedgey (pp. 5-14)
Keywords: Advertising, Brand names, Consumer behaviour, Grocery industry, Own-label goods, Pricing, Retail trade
ArticleType:
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853257 Analysing Marketing Profitability: Sales Are a Dangerous Cost-driver
Fred Selnes (pp. 15-26)
Keywords: Costs, Marketing information, Organizational performance, Sales, Strategic marketing
ArticleType:
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853258 Buyer-Seller Relationships: An Application of the IMP Interaction Model
Lynn E. Metcalf, Carl R. Frear, R. Krishnan (pp. 27-46)
Keywords: Aircraft industry, Buyers, Channel relationships, Modelling, Selling
ArticleType:
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853259 Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks
Per Andersson (pp. 47-68)
Keywords: Distribution channels, Marketing theory, Process control
ArticleType:
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