| 853452 |
Turkish industrial purchasing managers’ perceptions of foreign and national industrial suppliers
A. Gül Güdüm, Alican Kavas
(pp. 10-21)
Keywords:
Consumer behaviour,
International marketing,
Purchasing,
Supplier relations,
Turkey
ArticleType: Research paper
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(49 KB)
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| 853453 |
Advertising client-agency relationships: The decision-making structure of clients
Douglas C. West, Stanley J. Paliwoda
(pp. 22-39)
Keywords:
Advertising,
Decision making,
Purchasing
ArticleType: Research paper
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(72 KB)
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| 853454 |
Consumer behaviour and the retail “sales”: Modelling the development of an “attitude problem”
Erica J. Betts, Peter J. McGoldrick
(pp. 40-58)
Keywords:
Consumer attitudes,
Consumer behaviour,
Pricing,
Retailing,
Seasonal sales
ArticleType: Research paper
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(85 KB)
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| 853455 |
Market orientation and corporate success: findings from Germany
Wolfgang Fritz
(pp. 59-74)
Keywords:
Corporate strategy,
Germany,
Market orientation,
Strategic management,
Success
ArticleType: Research paper
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(73 KB)
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| 853456 |
High-tech NPD success through faster overseas launch
Paul Oakley
(pp. 75-91)
Keywords:
High technology,
New product development
ArticleType: Research paper
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(68 KB)
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