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European Journal of Marketing

Volume 32 Issue 7

Published: 1998 | Start Page: 603


Special Issue: Marketing in cyberspace
Guest Editor(s): Professor Allaki Venkatesh
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Articles

Articles
Article No: Article Information:
853551 Competitive advantages in virtual markets - perspectives of “information-based marketing” in cyberspace
Rolf Weiber, Tobias Kollmann (pp. 603-615)
Keywords: Competitive advantage, Internet, Market segmentation, Marketing information, Marketing planning, Value chain
ArticleType: Conceptual Paper
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853552 New interactive media: experts’ perceptions of opportunities and threats for existing businesses
Arvind Sahay, Jane Gould, Patrick Barwise (pp. 616-628)
Keywords: Consumer marketing, Interaction, Internet, Marketing research, New technology, Perceptions
ArticleType: Research paper
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853553 Early adopters of the Web as a retail medium: small company winners and losers
Robert M. O’Keefe, Gina O’Connor, Hsiang-Jui Kung (pp. 629-643)
Keywords: Internet, Marketing communications, Marketing research, Retailing, Small firms
ArticleType: Research paper
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853554 “Postmodern” versus “long-standing” cultural narratives in consumer behavior: an empirical study of NetGirl online
Stephen J. Gould, Dawn B. Lerman (pp. 644-654)
Keywords: Communications, Consumer behaviour, Consumer marketing, Internet, Narratives, Postmodernism
ArticleType: Research paper
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853555 Conceptualizing consumer experiences in cyberspace
Chuan-Fong (Eric) Shih (pp. 655-663)
Keywords: Communications technology, Consumer behaviour, Consumer marketing, Internet, Telemarketing, Virtual reality
ArticleType: Conceptual Paper
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853556 Cybermarketscapes and consumer freedoms and identities
Alladi Venkatesh (pp. 664-676)
Keywords: Consumer behaviour, Consumer marketing, Consumers, Internet, Psychographics, Virtual reality
ArticleType: Conceptual Paper
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853557 The relationship between advertising and content provision on the Internet
Yuehong Yuan, Jonathan P. Caulkins, Stephen Roehrig (pp. 677-687)
Keywords: Advertising, Consumer behaviour, Consumer marketing, Internet, Marketing communications, Marketing strategy
ArticleType: Research paper
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853558 The identification and satisfaction of consumer analysis-driven information needs of marketers on the WWW
Shahana Sen, Balaji Padmanabhan, Alexander Tuzhilin, Norman H. White, Roger Stein (pp. 688-702)
Keywords: Consumer behaviour, Interaction, Internet, Market segmentation, Marketing communications
ArticleType: Conceptual Paper
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853559 World Wide Web banner advertisement copy testing
Charles F. Hofacker, Jamie Murphy (pp. 703-712)
Keywords: Advertising, Consumer behaviour, Interaction, Internet, Marketing communications, New technology
ArticleType: Research paper
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853560 On-line focus groups: conceptual issues and a research tool
Mitzi M. Montoya-Weiss, Anne P. Massey, Danial L. Clapper (pp. 713-723)
Keywords: Communications technology, Computer technology, Focus groups, Interaction, Internet, Market research
ArticleType: Technical paper
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853561 What makes commercial Web pages popular?: An empirical investigation of Web page effectiveness
Utpal M. Dholakia, Lopo L. Rego (pp. 724-736)
Keywords: Advertising, Consumer behaviour, Design, Internet, Marketing communications, Marketing strategy
ArticleType: Research paper
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853562 Factors affecting consumers’ “Webad” visits
Niranjan V. Raman, John D. Leckenby (pp. 737-748)
Keywords: Advertising, Advertising effectiveness, Consumer behaviour, Consumer marketing, Internet, Marketing communications
ArticleType: Research paper
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