| 853631 |
Marketing orientation and its determinants: an empirical analysis
George J. Avlonitis, Spiros P. Gounaris
(pp. 1003-1037)
Keywords:
Empirical research,
Market orientation,
Marketing research,
Organizational performance,
Relationship marketing
ArticleType: Conceptual Paper
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(211 KB)
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| 853632 |
A dynamic analysis of market entry rates in a global industry: a community ecology perspective
Aysegül Özsomer, S. Tamer Cavusgil
(pp. 1038-1063)
Keywords:
Global business,
International trade,
Market analysis,
Market entry,
Marketing strategy
ArticleType: Conceptual Paper
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(176 KB)
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| 853633 |
The partner selection process in international joint ventures
Ali K. Al-Khalifa, S. Eggert Peterson
(pp. 1064-1081)
Keywords:
International trade,
Joint ventures,
Motivation,
Partners,
Selection
ArticleType: Conceptual Paper
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(123 KB)
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| 853634 |
Linking perceived service quality and service loyalty: a multi-dimensional perspective
Josée Bloemer, Ko de Ruyter, Martin Wetzels
(pp. 1082-1106)
Keywords:
Consumer behaviour,
Customer service,
Service industries,
Service loyalty,
Service quality
ArticleType: Conceptual Paper
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(167 KB)
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| 853635 |
How now, mad-cow? Consumer confidence and source credibility during the 1996 BSE scare
Andrew P. Smith, James A. Young, Jan Gibson
(pp. 1107-1122)
Keywords:
BSE,
Consumer attitudes,
Consumer behaviour,
Marketing communications,
Surveys,
United Kingdom
ArticleType: Case study
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(153 KB)
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| 853636 |
Adoption of payment systems in ten countries – a case study of diffusion of innovations
Gerrit Antonides, H. Bas Amesz, Ivo C. Hulscher
(pp. 1123-1135)
Keywords:
Banking industry,
Consumer behaviour,
Innovation
ArticleType: Research paper
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(105 KB)
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| 853637 |
The effects of bilingualism on the consumer: the case of Spain
Ignacio Redondo-Bellón
(pp. 1136-1160)
Keywords:
Consumer behaviour,
Language,
Market segmentation,
Regionalism,
Spain
ArticleType: Research paper
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(161 KB)
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| 853638 |
Power and influence in the buying centre
Mark Farrell, Bill Schroder
(pp. 1161-1170)
Keywords:
Buyer behaviour,
Decisions,
Marketing strategy,
Strategy
ArticleType: Research paper
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(89 KB)
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| 853639 |
The capabilities and performance advantages of market-driven firms
Douglas W. Vorhies, Michael Harker, C.P. Rao
(pp. 1171-1202)
Keywords:
Capabilities,
Competitive advantage,
Marketing theory,
Organizational performance
ArticleType: Research paper
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(201 KB)
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| 853640 |
A cultural analysis of Japanese tourists: challenges for tourism marketers
Yvette Reisinger, Lindsay Turner
(pp. 1203-1227)
Keywords:
Australia,
Cultural diversity,
Japan,
Marketing strategy,
Service providers,
Tourism
ArticleType: Research paper
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(210 KB)
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