| 853641 |
Commentary: Why it is fundamentally stupid for a business school to try to improve its research assessment exercise score
Nigel Piercy
(pp. 27-35)
Keywords:
Assessment,
Business schools,
Higher education,
Research
ArticleType: Research Paper
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(97 KB)
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| 853642 |
Further comment: Tales of the Gulag
Michael Saren
(pp. 36-38)
Keywords:
Assessment,
Business schools,
Higher education,
Research
ArticleType: Research Paper
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(79 KB)
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| 853643 |
Added value: its nature, roles and sustainability
Leslie de Chernatony, Fiona Harris, Francesca Dall’Olmo Riley
(pp. 39-56)
Keywords:
Brands,
Consumer attitudes,
Perceptions,
Pricing,
Value analysis
ArticleType: Conceptual Paper
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(156 KB)
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| 853644 |
Decomposing the effects of market knowledge competence in new product export: A dimensionality analysis
Tiger Li, S. Tamer Cavusgil
(pp. 57-80)
Keywords:
Export,
Information technology,
Market intelligence,
Measurement,
New product development
ArticleType: Conceptual Paper
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(281 KB)
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| 853645 |
The use of foreign languages by Irish exporters
W.M. Clarke
(pp. 80-90)
Keywords:
Export,
Foreign languages,
International trade,
Ireland,
Small firms
ArticleType: Conceptual Paper
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(149 KB)
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| 853646 |
The successful marketing strategies of German companies in the UK
Vivienne Shaw
(pp. 91-106)
Keywords:
Germany,
International marketing,
Market orientation,
Marketing decision making,
Marketing strategy,
United Kingdom
ArticleType: Conceptual Paper
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(153 KB)
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| 853647 |
Moments of sorrow and joy: An empirical assessment of the complementary value of critical incidents in understanding customer service evaluations
Gaby Odekerken-Schröder, Marcel van Birgelen, Jos Lemmink, Ko de Ruyter, Martin Wetzels
(pp. 107-125)
Keywords:
After-sales service,
Customer satisfaction,
Service quality,
Services marketing,
Trust
ArticleType: Conceptual Paper
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(180 KB)
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| 853648 |
Strategy formation by business leaders: Exploring the influence of national values
Simon Harris, Pervez Ghauri
(pp. 126-142)
Keywords:
Business strategy,
Globalization,
International marketing,
National cultures,
Small to medium-sized enterprises
ArticleType: Research Paper
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(208 KB)
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| 853649 |
The effectiveness of direct response radio commercials: Results of a field experiment in The Netherlands
Peter C. Verhoef, Janny C. Hoekstra, Marcel van Aalst
(pp. 143-155)
Keywords:
Advertising,
Direct marketing,
Field research,
Marketing communications,
Radio
ArticleType: Research Paper
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(127 KB)
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| 853650 |
Antecedents to satisfaction with service recovery
Tor Wallin Andreassen
(pp. 156-175)
Keywords:
Customer satisfaction,
Customer service,
Norway,
Service quality,
Services marketing
ArticleType: Conceptual Paper
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(202 KB)
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| 853651 |
Search and performance in international exchange
Ashley Lye, R.T. Hamilton
(pp. 176-189)
Keywords:
Channel relationships,
Export,
Imports,
International marketing,
International trade
ArticleType: Conceptual Paper
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(130 KB)
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| 853652 |
Retail bargaining behaviour of American and Chinese customers
Don Y. Lee
(pp. 190-206)
Keywords:
Bargaining,
Consumer behaviour,
Consumer marketing,
National cultures,
Retail trade
ArticleType: Conceptual Paper
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(121 KB)
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| 853653 |
Shouts and whispers: The lobbying campaigns for and against resale price maintenance
Shirley Harrison
(pp. 207-222)
Keywords:
Lobbying,
Marketing communications,
Marketing strategy,
Public relations
ArticleType: Research Paper
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(304 KB)
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