| 853666 |
Commentary: Princely thoughts on Machiavelli, marketing and management
Michael J. Thomas
(pp. 524-537)
Keywords:
Customer loyalty,
Marketing management,
Marketing strategy
ArticleType: General review
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(126 KB)
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| 853667 |
Global corporate visual identity systems: using an extended marketing mix
T.C. Melewar, John Saunders
(pp. 538-550)
Keywords:
Brands,
Corporate communications,
Corporate identity,
International marketing,
Marketing mix
ArticleType: Research paper
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(92 KB)
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| 853668 |
Computer-based support for marketing strategy development
Shuliang Li, Russell Kinman, Yanqing Duan, John S. Edwards
(pp. 551-575)
Keywords:
Information systems,
Marketing mix,
Marketing strategy,
New technology
ArticleType: Research paper
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(139 KB)
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| 853669 |
Structuring the marketing function in complex professional service organizations
Angus W. Laing, Lorna McKee
(pp. 576-597)
Keywords:
Health care,
Organizational stucture,
Professional service firms,
Services marketing
ArticleType: Research paper
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(131 KB)
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| 853670 |
The organizational barriers to developing market orientation
Lloyd C. Harris
(pp. 598-624)
Keywords:
Corporate culture,
Market orientation,
Organizational behaviour,
Organizational structure,
Retailing
ArticleType: Case study
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(146 KB)
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| 853671 |
Organizational learning style and competences: A comparative investigation of relationship and transactionally orientated small UK manufacturing firms
I. Chaston, B. Badger, E. Sadler-Smith
(pp. 625-642)
Keywords:
Learning styles,
Organizational learning,
Relationship marketing,
Small firms
ArticleType: Research paper
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(101 KB)
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| 853672 |
The impact of self-monitoring on image congruence and product/brand evaluation
Margaret K. Hogg, Alastair J. Cox, Kathy Keeling
(pp. 641-667)
Keywords:
Alcoholic drinks industry,
Brand image,
Image,
Product management
ArticleType: Research Paper
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(200 KB)
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| 853673 |
IMC, brand communications, and corporate cultures: Client/advertising agency co-ordination and cohesion
Lynne Eagle, Philip J. Kitchen
(pp. 667-686)
Keywords:
Advertising,
Brands,
Corporate communications,
Corporate culture,
Marketing communications
ArticleType: Research paper
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(120 KB)
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| 853674 |
Co-operation and competition: a Darwinian synthesis of relationship marketing
Adrian Palmer
(pp. 687-704)
Keywords:
Channel relationships,
Co-operation,
Operational research,
Relationship marketing
ArticleType: Conceptual Paper
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(120 KB)
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| 853675 |
Repercussions of consumer confusion for late introduced differentiated products
George Chryssochoidis
(pp. 705-722)
Keywords:
Consumer behaviour,
Marketing research,
Organic food,
Product differentiation
ArticleType: Research paper
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(121 KB)
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| 853676 |
Environmentally responsible purchase behaviour: a test of a consumer model
Scott B. Follows, David Jobber
(pp. 723-746)
Keywords:
Consumer behaviour,
Consumer marketing,
Environment,
Green issues,
Social resposibility
ArticleType: Research Paper
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(157 KB)
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