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European Journal of Marketing


Volume 36 Issue 7

Published: 2002 | Start Page: 764

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Articles

Articles
Article No: Article Information:
853801 Conserving our precious resources
David H.B. Bednall (pp. 764-767)
Keywords: Questionnaires, Response rate, Surveys
ArticleType: General review
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853802 Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures
Kiran Karande, C.P. Rao, Anusorn Singhapakdi (pp. 768-791)
Keywords: Australia, Ethics, Malaysia, Moral responsibility, USA
ArticleType: General review
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853803 Postmodernism, social relations and remote shopping
Dawn Burton (pp. 792-810)
Keywords: Consumer behaviour, Information technology, Internet, Post-modernism, Shopping, Society
ArticleType: General review
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853804 Service loyalty: The effects of service quality and the mediating role of customer satisfaction
Albert Caruana (pp. 811-828)
Keywords: Banking, Customer satisfaction, Loyalty, Service quality
ArticleType: Research Paper
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853805 A cross-cultural assessment of the satisfaction formation process
Richard A. Spreng, Jyh-shen Chiou (pp. 829-839)
Keywords: Consumer attitudes, Consumer behaviour, Customer satisfaction, Taiwan, USA
ArticleType: Research Paper
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853806 Salesperson’s procedural knowledge, experience and performance: An empirical study in Japan
Makoto Matsuo, Takashi Kusumi (pp. 840-854)
Keywords: Experience, Japan, Procedures, Salesforce, Selling
ArticleType: Research paper
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853807 Violence and consumption imagery in music videos
Brett A.S. Martin, Brett A. Collins (pp. 855-873)
Keywords: Ethics, Marketing strategy, Music industry, New Zealand, Video, Violence
ArticleType: Research paper
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853808 A social psychological model of relations between marketing and sales
Belinda Dewsnap, David Jobber (pp. 874-894)
Keywords: Conflict, Group working, Marketing, Sales
ArticleType: Conceptual Paper
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853809 Pioneer brand advantage with UK consumers
Ruth Rettie, Simon Hilliar, Frank Alpert (pp. 895-911)
Keywords: Brands, Consumer behaviour, Market entry, Product introduction, United Kingdom
ArticleType: Research paper
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853810 Barriers to internationalisation: An investigation of the craft microenterprise
Ian Fillis (pp. 912-927)
Keywords: Craft production, Export, International trade, Small firms
ArticleType: Research paper
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853811 Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism
Erdener Kaynak, Ali Kara (pp. 928-949)
Keywords: Consumer attitudes, Country of origin, Marketing strategy, Product attributes, Turkey
ArticleType: Research paper
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Book Review

Leading Product Innovation: Accelerating Growth in a Product-based Business
Item No: Item Information
1491680 Leading Product Innovation: Accelerating Growth in a Product-based Business
Journal: European Journal of Marketing
Vol : 36 Issue: 7
Author(s): George J. Avlonitis
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Marketing Communications Classics
Item No: Item Information
1491681 Marketing Communications Classics
Journal: European Journal of Marketing
Vol : 36 Issue: 7
Author(s): Dr Brett Martin
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