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European Journal of Marketing

Volume 36 Issue 9

Published: 2002 | Start Page: 980


Special Issue: Market orientation and service firm performance - a research agenda
Guest Editor(s): Brendan J Gray and Graham J Hooley
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Articles

Articles
Article No: Article Information:
853812 Guest editorial: Market orientation and service firm performance – a research agenda
Brendan J. Gray, Graham J. Hooley (pp. 980-989)
Keywords: Market orientation, Performance, Service industries, Services marketing
ArticleType: Conceptual Paper
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853813 Market-oriented value creation in service firms
Rod B. McNaughton, Phil Osborne, Brian C. Imrie (pp. 990-1002)
Keywords: Competitive advantage, Market orientation, Organizational performance, Value analysis
ArticleType: Conceptual Paper
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853814 Market orientation in service: A review and analysis
Águeda Esteban, Ángel Millán, Arturo Molina, David Martín-Consuegra (pp. 1003-1021)
Keywords: Market orientation, Marketing concept, Organizational performance, Service industries
ArticleType: Literature review
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1453947 Market orientation and social services in private non-profit organisations
Rodolfo Vázquez, Luis Ignacio Álvarez, María Leticia Santos (pp. 1022-1046)
Keywords: Market orientation, Non-profit organizations, Social services
ArticleType: Research Paper
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853815 Culture and leadership in market-oriented service organisations
Hans Kasper (pp. 1047-1057)
Keywords: Corporate culture, Leadership, Learning organization, Market orientation, Services marketing
ArticleType: Literature review
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853816 How does market orientation contribute to service firm performance?: An examination of alternative mechanisms
Sheelagh Matear, Phil Osborne, Tony Garrett, Brendan J. Gray (pp. 1058-1075)
Keywords: Company performance, Innovation, Market orientation, Service operations
ArticleType: General review
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853817 Market-oriented behavior: Comparing service with product exporters
John W. Cadogan, Sanna Sundqvist, Risto T. Salminen, Kaisu Puumalainen (pp. 1076-1102)
Keywords: Company performance, Export, Market orientation, Product management, Service operations
ArticleType: Research paper
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853818 Antecedents of international performance: A service firms’ perspective
Muris Cicic, Paul Patterson, Aviv Shoham (pp. 1103-1118)
Keywords: Company performance, Export, International marketing, Market orientation, Service
ArticleType: Research Paper
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853819 Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results
Gabriele Helfert, Thomas Ritter, Achim Walter (pp. 1119-1139)
Keywords: Alliances, Market orientation, Relationship marketing
ArticleType: Research paper
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853820 Market orientation and incumbent performance in dynamic market
Monica L. Perry, Alan T. Shao (pp. 1140-1153)
Keywords: Advertising, Competitive strategy, Internet, Market orientation
ArticleType: Research paper
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853821 Market orientation and business performance: A framework for service organizations
Chiquan Guo (pp. 1154-1163)
Keywords: Market orientation, Performance, Quality, Service operations
ArticleType: Conceptual Paper
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Book Review

Service Management and Marketing: Customer Relationship Perspective (2nd edition)
Item No: Item Information
1491682 Service Management and Marketing: Customer Relationship Perspective (2nd edition)
Journal: European Journal of Marketing
Vol : 36 Issue: 9
Special Issue: Market orientation and service firm performance - a research agenda
Author(s): Richard J. Brodie
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