| 853822 |
Commentary: The publications of marketing faculty – who are we really talking to?
C.J. McKenzie, S. Wright, D.F. Ball, P.J. Baron
(pp. 1196-1208)
Keywords:
Communications,
Journal publishing,
Marketing
ArticleType: Research paper
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(205 KB)
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| 853823 |
Managers’ understanding of theoretical concepts: the case of market orientation
Geir Grundvåg Ottesen, Kjell Grønhaug
(pp. 1209-1224)
Keywords:
Management,
Market orientation,
Perception,
Performance,
Theory
ArticleType: Research paper
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(132 KB)
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| 853824 |
The antecedents of Web site performance
Eelko K.R.E. Huizingh
(pp. 1225-1247)
Keywords:
Business development,
Internet,
Measurement,
Performance
ArticleType: Research paper
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(218 KB)
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| 853825 |
From “carefree casuals” to “professional wanderers”: Segmentation possibilities for football supporters
Alan Tapp, Jeff Clowes
(pp. 1248-1269)
Keywords:
Effectiveness,
Football,
Marketing,
Segmentation
ArticleType: Research paper
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(444 KB)
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| 853826 |
Understanding consumer reactions to premium-based promotional offers
Alain d’Astous, Isabelle Jacob
(pp. 1270-1286)
Keywords:
Consumer behaviour,
Marketing communications,
Premiums,
Sales promotion
ArticleType: Research paper
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(390 KB)
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| 853827 |
Changing faces: cosmetics opinion leadership among women in the new Hungary
Robin A. Coulter, Lawrence F. Feick, Linda L. Price
(pp. 1287-1308)
Keywords:
Consumer behaviour,
Cosmetics,
Hungary,
Leadership,
Products
ArticleType: Research paper
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(124 KB)
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| 853828 |
Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands
Peter C. Verhoef, Edwin J. Nijssen, Laurens M. Sloot
(pp. 1309-1326)
Keywords:
Brands,
Fast-moving consumer goods,
Management,
The Netherlands
ArticleType: Research paper
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(250 KB)
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| 853829 |
Assessing the influence of retail buyer variables on the buying decision-making process
Rui da Silva, Gary Davies, Pete Naudé
(pp. 1327-1343)
Keywords:
Decision making,
Purchasing,
Retail trade
ArticleType: Research paper
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(90 KB)
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| 853830 |
The effects of sales training on sales force activity
Sergio Román, Salvador Ruiz, José Luis Munuera
(pp. 1344-1366)
Keywords:
Customer orientation,
Effectiveness,
Performance,
Salesforce,
Training
ArticleType: Research paper
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(146 KB)
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| 853831 |
The effect of moderators on the salesperson behavior performance and salesperson outcome performance and sales organization effectiveness relationships
Artur Baldauf, David W. Cravens
(pp. 1367-1388)
Keywords:
Organizational effectiveness,
Performance,
Sales management,
Salesforce
ArticleType: Research paper
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(153 KB)
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| 853832 |
Salesperson performance and job attitudes revisited: An extended model and effects of potential moderators
Cengiz Yilmaz
(pp. 1389-1414)
Keywords:
Job satisfaction,
Sales management,
Salesforce
ArticleType: Research Paper
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(177 KB)
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| 853833 |
Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions
Ian Grime, Adamantios Diamantopoulos, Gareth Smith
(pp. 1415-1438)
Keywords:
Brand extensions,
Brands,
Literature
ArticleType: Research Paper
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(189 KB)
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