| 853909 |
Relationships are not ubiquitous in marketing
Judy Zolkiewski
(pp. 24-29)
Keywords:
Buyer-seller relationships,
Relationship marketing
ArticleType: General review
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(53 KB)
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| 853910 |
Price and quality competition between brands and own brands: A value systems perspective
Gary Davies, Eliane Brito
(pp. 30-55)
Keywords:
Brands,
Pricing policy,
United Kingdom
ArticleType: Research paper
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(204 KB)
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| 853911 |
The use of 9-ending prices: contrasting the USA with Poland
Rajneesh Suri, Rolph E. Anderson, Vassili Kotlov
(pp. 56-72)
Keywords:
Consumer behaviour,
Poland,
Pricing,
United States of America
ArticleType: General review
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(154 KB)
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| 853912 |
The impact of marketing/HR interactions on marketing strategy implementation
Jacqueline Chimhanzi
(pp. 73-98)
Keywords:
Human resource management,
Interface management,
Marketing strategy,
Services,
United Kingdom
ArticleType: Research Paper
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(177 KB)
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| 853913 |
Sustained monopolistic business relationships: A UK defence procurement case
Andrew Humphries, Richard Wilding
(pp. 99-120)
Keywords:
Defence sector,
Monopolies,
Relationship marketing,
Transaction costs,
United Kingdom
ArticleType: Research Paper
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(436 KB)
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| 853914 |
Managing the distribution channels for high-technology products: A behavioural approach
Sunil Sahadev, S. Jayachandran
(pp. 121-149)
Keywords:
Channel relationships,
India,
Uncertainty management
ArticleType: Research Paper
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(176 KB)
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| 853915 |
On the relationship between initial motivation, and satisfaction and performance in joint ventures
Ali K. Al-Khalifa, S.E. Peterson
(pp. 150-174)
Keywords:
Bahrain,
International cooperation,
Joint ventures
ArticleType: Case study
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(125 KB)
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| 853916 |
Market orientation: an antecedent to the industrial manufacturer's power
J. Enrique Bigné, Andreu Blesa, Inés Küster, Luisa Andreu
(pp. 175-193)
Keywords:
Channel relationships,
Market orientation,
Spain
ArticleType: Research paper
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(136 KB)
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| 853917 |
Numerical encoding and odd-ending prices: The effect of a contrast in discount perception
Nicolas Guéguen, Patrick Legoherel
(pp. 194-208)
Keywords:
Consumer behaviour,
Individual perception,
Memory,
Pricing policy
ArticleType: Research paper
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(93 KB)
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| 853918 |
Antecedents and outcomes of new product development speed: A propositional inventory germane to marketing
Ajay Menon, Bryan A. Lukas
(pp. 209-223)
Keywords:
Bureaucratic organizations,
Marketing,
New products,
Organizational culture
ArticleType: Conceptual Paper / Literature review
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(128 KB)
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| 853919 |
Silence of the brands
Miriam Salzer-Mörling, Lars Strannegård
(pp. 224-238)
Keywords:
Brand image,
Philosophical concepts
ArticleType: General review
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(309 KB)
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| 853920 |
Consumer decision-making styles on domestic and imported brand clothing
Cheng-Lu Wang, Noel Y.M. Siu, Alice S.Y. Hui
(pp. 239-252)
Keywords:
Brands,
China,
Clothing,
Consumer behaviour,
Consumers,
Decision making,
Market segmentation
ArticleType: Research Paper
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(83 KB)
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| 853921 |
A model of customer loyalty in the retail banking market
Asunción Beerli, Josefa D. Martín, Agustín Quintana
(pp. 253-275)
Keywords:
Costs,
Customer loyalty,
Customer satisfaction,
Quality
ArticleType: Research Paper
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(160 KB)
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