| 853930 |
The changing face of marketing academia: What can we learn from commercial market research and practitioners?
Alan Tapp
(pp. 492-499)
Keywords:
Academic staff,
Market research,
Marketing information
ArticleType: General review
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(151 KB)
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| 853931 |
Strategy paradigms for the management of quality:dealing with complexity
Ian A. Combe, Günther Botschen
(pp. 500-523)
Keywords:
Complexity theory,
Ideologies (philosophy),
Quality management,
Quality management techniques
ArticleType: Conceptual Paper
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(140 KB)
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| 1453948 |
Some tests for suitability of brand switching model
Dilip Roy, Isita Lahiri
(pp. 524-536)
Keywords:
Brand loyalty,
Comparative tests,
Consumer behaviour,
Modelling
ArticleType: Research Paper
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(98 KB)
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| 853932 |
The influence of religion on attitudes towards the advertising of controversial products
Kim Shyan Fam, David S. Waller, B. Zafer Erdogan
(pp. 537-555)
Keywords:
Advertising,
Advertising effectiveness,
Advertising standards,
Consumer attitudes,
Religion
ArticleType: Research paper
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(123 KB)
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| 853933 |
Marketing management in a complex adaptive system: An initial framework
Drew Wollin (retired), Chad Perry (retired)
(pp. 556-572)
Keywords:
Adaptive system theory,
Chaos theory,
Complexity theory,
Marketing management,
Marketing theory
ArticleType: General review
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(161 KB)
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| 853934 |
Applicability of a brand trust scale across product categories: A multigroup invariance analysis
Elena Delgado-Ballester
(pp. 573-592)
Keywords:
Brand awareness,
Consumer behaviour,
Consumers,
Product range
ArticleType: Research Paper
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(176 KB)
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| 853935 |
Exploring the accuracy of SME managers' network perceptions
Geir Grundvåg Ottesen, Lene Foss, Kjell Grønhaug
(pp. 593-607)
Keywords:
Information exchange,
Managers,
Marketing information,
Networking,
Perception
ArticleType: Case study
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(125 KB)
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| 853936 |
Antecedents to new food product purchasing behavior among innovator groups in India
HoJung Choo, Jae-Eun Chung, Dawn Thorndike Pysarchik
(pp. 608-625)
Keywords:
Consumer behaviour,
Food products,
India,
Processed foods
ArticleType: Research Paper
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(184 KB)
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| 853937 |
Internet community bonding:the case of macnews.de
Isabelle Szmigin, Alexander E. Reppel
(pp. 626-640)
Keywords:
Interactive devices,
Internet,
Online operations,
Service delivery systems
ArticleType: Research Paper
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(534 KB)
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| 853938 |
Age is just a number: Rave culture and the cognitively young “thirty something”
Christina Goulding, Avi Shankar
(pp. 641-658)
Keywords:
Cognition,
Consumer behaviour,
Leisure activities,
Popular culture,
Social groups,
Youth
ArticleType: Research paper
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(116 KB)
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| 853939 |
How do small business managers make strategic marketing decisions?: A model of process
Graham Jocumsen
(pp. 659-674)
Keywords:
Decision making,
Managers,
Small enterprises,
Strategic marketing
ArticleType: Research Paper
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(224 KB)
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| 853940 |
The relationship between power and dependence in marketing channels: A Chinese perspective
Guijun Zhuang, Nan Zhou
(pp. 675-693)
Keywords:
Channel members,
Channel relationships,
China,
Marketing strategy
ArticleType: Research paper
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(196 KB)
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| 853941 |
Relationships between engineers and marketers within new product development: An Anglo-German comparison
Christopher T. Shaw, Vivienne Shaw, Margit Enke
(pp. 694-719)
Keywords:
Conflict,
Germany,
Product development,
Team working,
United Kingdom
ArticleType: Research paper
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(167 KB)
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