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European Journal of Marketing

Volume 38 Issue 7

Published: 2004 | Start Page: 749


Special Issue: Fashion marketing: building the research agenda
Guest Editor(s): Anne Marie Doherty
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Articles

Articles
Article No: Article Information:
853942 Channel power, conflict and conflict resolution in international fashion retailing
Christopher M. Moore, Grete Birtwistle, Steve Burt (pp. 749-769)
Keywords: Conflict resolution, Fashion industry, International business, Management culture
ArticleType: Case study
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853943 The marketing directions of two fashion retailers
Andrew J. Newman, Darshika Patel (pp. 770-789)
Keywords: Brand image, Consumer behaviour, Factor analysis, Fashion industry, Market orientation, Marketing strategy
ArticleType: Research paper
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853944 The changing nature of Japanese fashion: Can quick response improve supply chain efficiency?
John Fernie, Nobukazu Azuma (pp. 790-808)
Keywords: Fashion industry, Industrial countries, Japan, Quick response retailing, Supply chain management
ArticleType: Research paper
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853945 Category management: a new approach for fashion marketing?
Belinda Dewsnap, Cathy Hart (pp. 809-834)
Keywords: Fashion industry, Quick response retailing, Supply chain management
ArticleType: Research paper
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853946 Individual differences, motivations, and willingness to use a mass customization option for fashion products
Ann Marie Fiore, Seung-Eun Lee, Grace Kunz (pp. 835-849)
Keywords: Fashion design, Fashion industry, Mass customization, United States of America
ArticleType: Research Paper
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1502498 Negative symbolic consumption and consumers’ drive for self-esteem: The case of the fashion industry
Emma N. Banister, Margaret K. Hogg (pp. 850-868)
Keywords: Consumption, Fashion industry, Product image, Self esteem
ArticleType: Research Paper
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853948 Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
Aron O'Cass (pp. 869-882)
Keywords: Consumer behaviour, Consumption, Fashion industry
ArticleType: Research Paper
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853949 Predicting online purchase intentions for clothing products
Eun Young Kim, Youn-Kyung Kim (pp. 883-897)
Keywords: Consumer behaviour, Garment industry, Internet, Shopping
ArticleType: Research paper
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853950 The impact of color in the e-commerce marketing of fashions: an exploratory study
Philip S. Nitse, Kevin R. Parker, Dennis Krumwiede, Thomas Ottaway (pp. 898-915)
Keywords: Colour, Consumer behaviour, Fashion industry, Internet, Shopping, Trust
ArticleType: Research paper
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