| 853951 |
Management processes in marketing planning
Gordon Greenley, Graham Hooley, John Saunders
(pp. 933-955)
Keywords:
Adaptability,
Competitive analysis,
Decision making,
Flexible organizations,
Management activities,
Marketing planning
ArticleType: Conceptual Paper
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(199 KB)
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| 853952 |
Exploring the dynamics of market orientation in turbulent environments: a case study
Geir Grundvåg Ottesen, Kjell Grønhaug
(pp. 956-973)
Keywords:
Market orientation,
Turbulence
ArticleType: Conceptual Paper
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(105 KB)
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| 853953 |
The interaction of dependence and trust in long-term industrial relationships
Carmen Camarero Izquierdo, Jesús Gutiérrez Cillán
(pp. 974-994)
Keywords:
Automotive industry,
Relationship marketing,
Transaction costs
ArticleType: Research paper
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(326 KB)
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| 1502499 |
Mapping the values driving organic food choice: Germany vs the UK
Susan Baker, Keith E. Thompson, Julia Engelken and, Karen Huntley
(pp. 995-1012)
Keywords:
Consumer behaviour,
Cross-cultural studies,
Germany,
Organic foods,
United Kingdom
ArticleType: Case study
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(709 KB)
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| 853955 |
Competitive advantage through sponsorship: A conceptual model and research propositions
John Fahy, Francis Farrelly, Pascale Quester
(pp. 1013-1030)
Keywords:
Competitive advantage,
Resource management,
Sponsorship
ArticleType: Conceptual Paper
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(136 KB)
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