| 853956 |
Paradigmapping marketing theory
Sid Lowe, Adrian N. Carr, Michael Thomas
(pp. 1057-1064)
Keywords:
Epistemology,
Marketing theory
ArticleType: General review
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(150 KB)
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| 853957 |
Innovation or customer orientation? An empirical investigation
Pierre Berthon, James Mac Hulbert, Leyland Pitt
(pp. 1065-1090)
Keywords:
Company performance,
Customer orientation,
Marketing strategy,
Organizational innovation,
Product innovation,
Technology led strategy
ArticleType: Research Paper
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(668 KB)
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| 853958 |
Organisational innovation in SMEs: The importance of strategic orientation and competitive structure
H. Salavou, G. Baltas, S. Lioukas
(pp. 1091-1112)
Keywords:
Competitive strategy,
Greece,
Organizational innovation,
Poisson distribution,
Small to medium-sized enterprises,
Strategic alignment
ArticleType: Research Paper
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(161 KB)
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| 853959 |
Sociocultural meanings in visually standardized print ads
Michael Callow, Leon G. Schiffman
(pp. 1113-1128)
Keywords:
Advertisements,
Consumer behaviour,
Marketing strategy,
Print media,
Visual media
ArticleType: Research Paper
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(100 KB)
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| 1453949 |
Drivers of customers' cross-buying intentions
Paul Valentin Ngobo
(pp. 1129-1157)
Keywords:
Buying behaviour,
Customer loyalty,
Customer satisfaction,
Service delivery
ArticleType: Research Paper
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(186 KB)
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| 853960 |
A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation
Alan C.B. Tse, Leo Y.M. Sin, Oliver H.M. Yau, Jenny S.Y. Lee, Raymond Chow
(pp. 1158-1172)
Keywords:
China,
Market orientation,
Marketing strategy,
Relationship marketing
ArticleType: Research Paper
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(94 KB)
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| 853961 |
The effect of word of mouth on services switching: Measurement and moderating variables
Florian v. Wangenheim, Tomás Bayón
(pp. 1173-1185)
Keywords:
Buying behaviour,
Consumer behaviour,
Decision making,
Influence,
Referral
ArticleType: Research Paper
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(147 KB)
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| 853962 |
Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium-sized exporters
Luis Filipe Lages, David B. Montgomery
(pp. 1186-1214)
Keywords:
Exports,
Marketing strategy,
Organizational performance,
Portugal,
Standardization
ArticleType: Research Paper
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(435 KB)
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| 853963 |
Relationship development in international retail franchising: Case study evidence from the UK fashion sector
Anne Marie Doherty, Nicholas Alexander
(pp. 1215-1235)
Keywords:
Fashion industry,
Franchising,
International marketing,
Relationship marketing,
United Kingdom
ArticleType: Case study
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(143 KB)
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| 853964 |
Internationalization of small, computer software firms: Entry forms and market selection
Øystein Moen, Morten Gavlen, Iver Endresen
(pp. 1236-1251)
Keywords:
Computer software,
Export markets,
International business,
Market entry,
Norway,
Small to medium-sized enterprises
ArticleType: Case study
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(101 KB)
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| 853965 |
Business-to-business relationship quality: An IMP interaction-based conceptualization and measurement
Ka-shing Woo, Christine T. Ennew
(pp. 1252-1271)
Keywords:
Business-to-business marketing,
Channel relationships,
Customer relations,
Service levels,
Servicing
ArticleType: Research Paper
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(159 KB)
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| 853966 |
The role of communication and trust in explaining customer loyalty: An extension to the ECSI model
Dwayne Ball, Pedro Simões Coelho, Alexandra Machás
(pp. 1272-1293)
Keywords:
Communication,
Customer loyalty,
Customer satisfaction,
Trust
ArticleType: Research Paper
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(247 KB)
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| 853967 |
Organizing customers: Japanese travel agencies marketing on the Internet
Zhongmin Zhang
(pp. 1294-1303)
Keywords:
Customer orientation,
Customization,
Internet marketing,
Japan,
Marketing strategy,
Tourism management
ArticleType: Case study
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(72 KB)
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| 853968 |
A contingency model of behavioural intentions in a services context
Paul G. Patterson
(pp. 1304-1315)
Keywords:
Consumer behaviour,
Contingency planning,
Customer loyalty,
Customer retention,
Customer satisfaction,
Customer service management
ArticleType: Research paper
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(82 KB)
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