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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics

Volume 10 Issue 1

Published: 1998 | Start Page: 3

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Articles

Articles
Article No: Article Information:
853982 A proposed method for the development of marketing mix of the tea drink market
Couchen Wu, Shwu-Ing Wu (pp. 3-21)
Keywords: Market segmentation, Marketing mix, Taiwan, Tea
ArticleType: Research paper
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853983 Developing green products: learning from stakeholders
Michael Jay Polonsky, Philip J. Rosenberger III, Jacquelyn Ottman (pp. 22-43)
Keywords: Cross-cultural studies, Green marketing, Learning organizations, New product development
ArticleType: Research paper
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