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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics

Volume 10 Issue 2

Published: 1998 | Start Page: 50

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Articles

Articles
Article No: Article Information:
853984 Spread of franchising: a multinational comparison based on the notions of innovation diffusion
Matti Koiranen
Keywords: Diffusion, Franchising, Globalization
ArticleType: Literature review / Research paper
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853985 The internationalization process of a franchise system: an ethnographic study
Barry Quinn
Keywords: Ethnography, Franchising, International trade
ArticleType: Case study
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853986 The effect of financial resource availability and system size on ownership redirection in franchised channels of distribution
Rajiv P. Dant, Audhesh K. Paswan
Keywords: Franchising, Ownership, USA
ArticleType: Research paper
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853987 Franchise systems as strategic networks studying network leadership in the service sector
Jö Sydow
Keywords: Franchising, Management theory, Network organizations
ArticleType: Research paper / Case study
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