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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics

Volume 11 Issue 1

Published: 1999 | Start Page: 3

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Articles

Articles
Article No: Article Information:
853991 Marketing meta-narrative and its tenets: at odds with marketing’s realities?
Michael Enright (pp. 3-15)
Keywords: Marketing theory, Professions
ArticleType: Research paper
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853992 Strategy selection to enhance exports of the Malaysian electrical and electronic industry
Md Zabid Abdul Rashid, George K. Chacko (pp. 16-27)
Keywords: Competitive strategy, Electronics industry, Malaysia
ArticleType: Research paper
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853993 Assessing service climate at an Australian university
David A. Brenders, Peter Hope, Abraham Ninnan (pp. 28-48)
Keywords: Australia, Services levels, Students, Universities
ArticleType: Research paper
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853994 A study of Asean import channel performance
Chen Kuang-Jung (pp. 49-63)
Keywords: ASEAN, Channel management, Developing countries, Imports, International marketing
ArticleType: Case study
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