Asia Pacific Journal of Marketing and Logistics

Volume 11 Issue 2

Published: 1999 | Start Page: 1

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853995	Survival strategies of hightech corporations: applicable insights from executive narratives George K. Chacko (pp. 1-312) Keywords: Competitive advantage, High technology, Marketing strategy, Strategy, Top management ArticleType: Research paper / Case study View HTML \| View PDF (2667 KB) \| Reprints & Permissions