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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics

Volume 12 Issue 1

Published: 2000 | Start Page: 3

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Articles

Articles
Article No: Article Information:
853999 Cultural values and advertising in Malaysia: views from the industry
David S. Waller, Kim Shyan Fam (pp. 3-16)
Keywords: Advertising, Malaysia, Media, National cultures, Regulations
ArticleType: Research paper
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854000 Chinese business principles (770-221 B.C.): relevance for real estate marketing and management
Low Sui Pheng (pp. 17-36)
Keywords: China, Management styles, Property management
ArticleType: General review
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854001 Research on advertising in mainland China: a review and assessment
Leo Y.M. Sin, Suk-ching Ho, Stella L.M. So (pp. 37-65)
Keywords: Advertising, China, Research
ArticleType: General review
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